Brentford and Hewlett Packard Enterprise (HPE) have announced a partnership focused on enhancing the digital fan experience at Gtech Community Stadium.
The partnership follows the successful deployment of HPE technology.
The HPE solution provides the intelligent foundation for Brentford's digital experiences and stadium operations. The technology supports user experiences across the seating bowl, concourses, hospitality areas and stadium perimeter.
During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams rely on the network to stay connected and support a seamless matchday experience.
The platform is helping Brentford extend its digital fan experience beyond the match itself. Supporters can access the Brentford FC app and club content, while connectivity enables interactive activities and competitions, with the club exploring further opportunities around loyalty and supporter engagement.
The same infrastructure supports stadium operations, including digital ticketing, steward devices and health and safety processes. Connected devices give stewards better visibility as supporters enter the stadium, while coverage across indoor and outdoor areas supports staff mobility and event operations.
“We are always looking at how technology can improve the experience for our fans, and connectivity is an important part of that,” said Fran Jones, Brentford’s commercial director. “HPE has given us a reliable foundation across Gtech Community Stadium that supports both our supporters and our teams. It also gives us the flexibility to explore new digital experiences as we continue to evolve the matchday.”
Mark Weeks, HPE networking sales director, UK & Ireland, added: “Modern stadiums are becoming increasingly digital environments, with technology supporting everything from how fans interact with their clubs to how teams manage a matchday.
“Our work with Brentford FC shows how a strong foundation can help clubs introduce new services and innovations over time.”