Heart of West London: Our Mission

The Heart of West London is more than a campaign – it’s a commitment to saving lives. Every season we set clear objectives to raise awareness of cardiac health, deliver CPR training in our community, support life-saving research, and stand alongside those affected by heart conditions.

We’ve now published our latest Heart of West London Report, highlighting the impact so far and the challenges still ahead. From the number of people trained in CPR to the funds raised for cardiac research, the report shows how football can be a force for life-changing action.

Our Objectives

Use our platform and collective voice to raise awareness of cardiac health to create a healthier community and future.

Equip our community with the skills to save lives through CPR and defibrilation education. For every minute that a person in cardiac arrest doesn’t receive CPR and defibrillation, their chance of survival drops by up to 10%. Over a third (38%) of UK adults have never undertaken any form of training to learn essential CPR training.

Help prevent sudden cardiac death in young people by providing free cardiac screenings in the community with Cardiac Risk in the Young.

Committed to match-funding up to £100k to support ground-breaking research conducted by Dr Sabhi Gati at Royal Brompton and Harefield Hospitals Charity. The aim of the research is to increase knowledge of cardiovascular disease in young adults and athletes with the aim of increasing awareness, discovering more effective treatments and informing international guidance on ECG interpretation.

Provide support to anyone affected by poor cardiac health and create a community of live savers.

Heart of West London/HoWL-warm-up-tshirt-Oct22

What we'll do

More research - donating and fundraising for Royal Brompton and Harefield hospitals charity to support innovative treatment, equipment and research

More screening - help prevent sudden cardiac deaths through additional screenings in the community

More awareness - increase awareness and education to provide everyone with the skills to save a life

More support - support anyone affected by poor cardiac health, from grieving families to survivors and encourage simple lifestyle changes to reduce cardiac risk

We share the same mission: to save lives, improve heart health, and support our communities. Together, we can make an even greater impact.

Partner	Mission / Objective
Brentford FC Community Sports Trust	Uses the power of sport to educate, motivate and inspire people of all backgrounds, offering programmes in education, employability, sports participation and community engagement.
Royal Brompton & Harefield Hospitals Charity	Funds innovative treatment, equipment and research for one of the largest heart and lung specialist centres in the world.
Resuscitation Council UK	Saves lives by developing guidelines, influencing policy, delivering courses and supporting cutting-edge research.
Cardiac Risk in the Young (CRY)	Works to reduce sudden cardiac deaths in young people through screening and medical research. Provides support for those diagnosed and bereavement care for families.
London Ambulance Charity (LAC)	Raises funds to support the London Ambulance Service, improving healthcare and resilience across London and enhancing the wellbeing of staff and volunteers.
A-K-A-Day	Founded in memory of Robert Rowan, this virtual challenge promotes health and wellbeing throughout May and beyond.