Brentford supporters that buy their tickets four days in advance of Sky Bet Championship matches at Griffin Park will now get the best deals.
Brentford FC offer a £2 reduction for adult, senior and student tickets when bought in advance.
This discount rises to £5 for Family Tickets.
In order to take advantage of this discount, supporters must buy their tickets four days before a fixture.
For Saturday matches discounted tickets will be available until 4pm on the Tuesday before the fixture.
For Tuesday evening fixtures discounted tickets will be available until 4pm on the preceding Friday.
This change to ticket discounts will begin for the Championship match against Derby County on Saturday November 1.
Full details of when the ticketing discount closes for each match will be on the ticketing information page.