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Official Club Partners

More about our partners


Hollywoodbets - Official Principal Partner

As South African’s Premium betting brand, having expanded into UK recently, Hollywoodbets bring their years of experience, energy and love of the community to Brentford. At you’ll find all the markets and functionality you’d expect from the major players in the industry offering comprehensive Live and Pre-match Sports Betting, Online Slots, Virtual Sports and E-sports with a drive towards responsible gambling.


Umbro – Official Technical Partner

World footballing brand Umbro has teamed up with Brentford as the main Kit supplier until the end of the 2023 Season. Umbro is the original Manchester-based football brand that invented sportswear and sports tailoring. Umbro's first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in. Today, the company combines its heritage in sports tailoring with modern football culture to create ground-breaking and iconic football apparel, footwear and equipment that blend performance and style.

SafetyCulture – Official Sleeve Partner

Global operations platform SafetyCulture has teamed up with Brentford FC as an Official Workplace Partner to help bring innovative technology to the day-to-day running of the club. SafetyCulture is the operational heartbeat of working teams around the world. Its mobile-first operations platform leverages the power of human observation to identify issues and opportunities for businesses to improve everyday. More than 28,000 organisations use its flagship products, iAuditor and EdApp, to perform checks, train staff, report issues, automate tasks and communicate fluidly. SafetyCulture powers over 600 million checks per year and approximately 50,000 lessons per day.

UWL – Official Stadium Founder Partner

A long-standing supporter of Brentford Football Club, The University of West London have extended their relationship with the club to become a Founder Partner of the new Stadium. Fundamental to the community-focused collaboration is delivering educational programmes that help forge bonds between the Club and students, associated businesses, and local organisations in Ealing and Hounslow boroughs. The University is London’s top-rated university for student satisfaction and has recently undergone a £150m transformation. Thanks to an emphasis on work-based learning 98% of UWL students are in employment or further study within six months of graduation.
London Pride

Asahi – Official Stadium Founder Partner

Asahi, who in 2019 acquired the famous Griffin Brewery, adding the famous London Pride brand to their portfolio, have held a special relationship with Brentford Football Club since 1904 when the local Fullers brewery donated one of their apple orchards to the club for Griffin Park to be built on. Since then the relationship has grown and going into the new Stadium Asahi will once again partner with the Stadium as a Founder Partner meaning fans can still enjoy a Pride the great offering of drinks Asahi provide.

Löfbergs – Official Stadium Founder Partner

Löfbergs have been supplying the club’s training ground and offices since the 2018/19 season. With more than 100 years experience roasting great tasting coffee, Löfbergs core ethos is to provide an outstanding coffee experience. With its coffee roasting houses in Sweden, Denmark, Latvia and the UK, Löfbergs have been doing things differently since 1906, but one thing has always been constant – their passion for coffee. Fans will also now get to experience their coffee at the Brentford Community Stadium where Lofbergs have become an Official Stadium Founder Partner.

Utilita – Official Platinum Partner

Founded in 2003 Utilita Energy is one of the nation's fastest-growing independent energy suppliers – currently powering more than 800,000 UK customers. Utilita Energy will play a central role in powering a new era at our new home.
Official Pensions Partner Brentford FC PensionBee

PensionBee – Official Pensions Partner

PensionBee is a leading online pension provider that’s helped thousands of customers be pension confident. Our smart technology and Open APIs enable savers to manage their pension from the palm of their hand: checking their balance, viewing their projected retirement income, and setting up contributions and withdrawals effortlessly online.

Our long-term vision is to live in a world where everyone can look forward to a happy retirement through financial freedom, good health and social inclusion. Promoting diversity is a key focus of PensionBee, and echoes our commitment to achieving wider representation and equality in the pensions industry and beyond.


Coinjar - Official Cryptocurrency partner

Established in 2013, CoinJar is one of the longest-running cryptocurrency exchanges in the world. The CoinJar app lets you buy, sell and trade Bitcoin and more than 50 other cryptocurrencies, while you can also use your free to activate CoinJar Card to spend crypto everywhere Mastercard is accepted. Sharing Brentford’s data-driven approach to success, CoinJar hopes to raise Bees fans understanding of the vast and exciting potential of cryptocurrency.

Mastercard® is a registered trademark, and the two circle design is a registered trademark of Mastercard International Incorporated. Cryptocurrencies are unregulated in the UK. Cryptocurrency profits may be subject to Capital Gains Tax. The value of investments is variable and can go down as well as up.


BlueJeans - Official Official Virtual Meetings and Events Partner

BlueJeans empowers fast and easy face-to-face communications, using state of the art video conferencing solutions to help bring people closer together for more effective collaboration. The platform combines high-quality audio, HD video and web-conferencing capabilities for cloud-based meetings and large-scale interactive events.


Dormeo - Official Sleep Partner

Dormeo has more than 19 years’ experience in delivering a great night’s sleep to millions worldwide and is currently recognised as the world’s fastest growing sleep brand, offering sleep solutions for every body, every bedroom and every budget.
Their multi award-winning Octaspring® Technology has been regarded as the biggest innovation in sleep in 20 years, allowing Dormeo’s experts to continue their commitment to crafting sustainable sleep comfort that protects the planet. As Brentford FC’s official Sleep Partners, Dormeo® look forward to improving team performance on the pitch, through a specialised sleep science programme, off the pitch.


IFX – Official FX Partner

An Official Club Supplier since 2018, IFX have recently signed a new long-term their deal to become Official FX Partner. IFX Payments are a dynamic business with a global reach, serving a growing spread of corporate and private clients throughout the UK, Europe, the Middle East and Australasia. They have recently launched ibanq; a multi-currency, virtual IBAN account integrated directly into their foreign exchange services and global payments network. ibanq allows clients to maintain, manage and distribute funds in up to 39 currencies from a single account.

Brunner UK – Official Contract Furniture Partner

Brunner is a market leading manufacturer of contract furniture, with its core activity being the design, development and mass production of products to the highest standards. Made in Germany and delivered globally, approximately 1600 chairs and 600 tables leave the factory every day en route to international venues spanning the workplace, leisure, hospitality, education and healthcare sectors. Operating from a flagship London showroom, Brunner UK work in close conjunction with renowned product designers, re-sellers and interior architects. Brunner’s end user customer base range from local SMEs to major international PLC organisations and household brands. With an expansive and diverse product range, Brunner provide furniture solutions for the full array of applications and end user client requirements.

Hertings – Official Club Partner

Trading for over 55 years, Hertings operate from a 80,000 sq.ft warehouse in Southall, Middlesex. They aim to deliver all orders next working day, with no minimum order value, free of charge, anywhere across mainland UK. Hertings have had a long-standing relationship including being previous front of shirt sponsors at the football club and currently an Official Club Partner.
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Steelo – Official Club Partner

Founded by Michael Krajewski in 2009, Steelo prides itself on competitive pricing and a commitment to deliver their projects on time to the highest standard. Their innovative approach to steel fabrication has seen them progress to being known as one of the most ambitious and pioneering firms in the sector.

Octink – Official Signage Partner

Octink is a specialist producer of display graphics, site hoardings, signage, and interior solutions. Octink have worked with the Club for many years and installed most of the signage and display advertising at Griffin Park and the Club’s Jersey Road Training Ground, as well as other relevant locations. Octink have signed a two-year deal in 2020 to become our Official Signage Partner and will work closely with the club to design and brand the new stadium.

Simplexity – Official Travel Partner

Founded in 2011, the Mayfair-based firm are London’s leading bespoke travel managers, offering luxury travel services for corporate and private clients. Working with top names in sport, music, fashion, film and television, Simplexity Travel’s international team of travel managers provide a personal service 24 hours a day, 365 days a year. Having partnered with Brentford in 2018, taking on all the club’s travel management. Simplexity have recently signed a new deal to remain as the club’s Official Travel Partner for the next three seasons.

Reliable Networks – Official IT Support Partner

Reliable Networks, our Official IT Support Partner, have been working with the football club for over a decade and have formed a long-standing relationship. Reliable Networks were first formed in 2004, with the focus of providing first-class, managed IT support and security services to fit within every budget. They offer 24-hour-a-day-seven-days-a-week support providing services and solutions such as IT support, cyber security, in-house and cloud infrastructure, disaster recovery and business continuity.

Oui Chef – Official Fruit and Veg Partner

Oui Chef is a produce supply company of exceptional quality, delivering to many top London restaurants. From incorporation in 2013, Oui Chef has built strong relationships with their customers who benefit from competitive prices, superior service, and regular, reliable deliveries. The firm has supplied the Club’s Jersey Road Training Ground for the past five years. Having partnered with the Bees in 2017 as an Official Club Supplier Oui Chef have pledged their support for a further three seasons by becoming our Official Fruit and Veg Partner.

Referment – Official Fintech Recruitment Partner

Referment is a leading FinTech recruitment firm based in London. They connect untapped talent with career-defining roles at some of the world’s leading FinTech companies by crowd-sourcing referrals from their community of over 30,000 professionals who refer the people they know to new jobs on the Referment platform and earn between £250 and £500 when their referral interviews. Referment use Data Science to identify top talent, utilising graphing technologies and machine learning, combined with over 30 years of recruitment experience to match the very best talent to game-changing FinTech firms.

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Ron Smith – Official Waste Management Partner

Ron Smith Recycling is part of the Hutchins group based in West London and is an independent family-run waste management company owned by Ian Hutchins Snr and his two eldest sons Harry and Jack. Ron Smith Recycling is one of London’s leading waste management providers offering a first-class service to all customers. The wide variety of services they offer range from skips, grabs, rubbish clearance, metal recycling, aggregates, and wheelie bin services.

Tela – Official Partner

Tela has more than 35 years’ communication and technical experience, making it one of the UK’s largest technology, telephony, and IT service providers. Tela provides a broad range of communication systems for businesses spanning all sectors and sizes, with over 5,000 customers nationally. The company has a highly experienced and accredited team that understands the challenges businesses face and can strategically develop bespoke solutions that meet specific needs and as an Official Partner, manage the club’s mobile phones.

Geoff Neal Group – Official Partner

Geoff Neal are a family run business based in Feltham who focus on designing, printing, and consulting over the entire print journey for their customers. With over four decades of experience, Geoff Neal have invested over £15m in technology and infrastructure to serve their clients better. They have been Print Week award winners for six of the last seven years and one of the Top 20 Heidelberg print operations in Europe. The new Partnership will sees Geoff Neal taking on the club’s print requirement.

The Shire London – Official Partner

The Shire London, the only UK golf course designed by the legendary Steve Ballesteros, joined forces with Brentford Football Club in 2019. Set within proximity to the capital, The Shire London features six par threes, six par fours and six par fives with no two consecutive holes of the same par, on either nine. Alongside the golf course, The Shire London boasts a nine-hole Academy course, driving range, short game, gym and spacious clubhouse to relax in before or after your round.

ACL – Official Partner

With over 35 years of industry experience, ACL work with some of the most prestigious properties in London and the South. Working across their three-core service; Fire & Life Safety systems, Security systems and Building Energy Management systems ACL install and maintain the highest quality building systems, reliably, transparently, with the future in mind. A team of leading technical specialists who build lasting client relationships through exceptional service, ACL aspire to create safe, secure, and sustainable spaces that have a positive influence on all that use them.


Tom Davies - Official Eyewear Partner

Founded in 2002 and opening their West London Factory in 2007, the Tom Davies business has always supported their local community. As well as designing a range of Bees sunglasses for Brentford fans, Tom Davies offers a completely bespoke eyewear experience. Their range of services start with a bespoke eye test in the Tom Davies Vision Clinic, followed by a personal consultation with a member of staff who ensures each frame has the perfect fit for the customer. Lenses are then crafted with a bespoke ZEISS lens which provide an unparalleled result in eyewear and personalised shopping experience.


The Turmeric Co. - Official Turmeric Supplier

The Turmeric Co. was founded by Wales international Thomas Hal Robson-Kanu. The company offers great tasting and potent vegan turmeric shots. Turmeric contains the active ingredient curcumin, scientifically proven to have anti-inflammatory, antioxidant and anti-depressant properties, as well as helping with weight management and improving skin conditions. The natural and convenient shots contain zero added sugar or preservatives, come freshly chilled and can be drunk alone or incorporated into food and drink such as breakfast smoothie bowls or in tea with hot water and honey.


The Hogarth Club - Official Partner

Hogarth Health Club was established in 1981 and is recognised as one of the UK’s finest health, fitness, and wellness clubs. Based in the local area of Chiswick they offer an array of activities to their members including a swimming pool, gym, classes, medispa and a clinic with acupuncture, physiotherapy, plus a chiropractor all on hand to help. The Club has been a partner of Brentford for a few years allowing First Team players to access state-of-the-art facilities for rehabilitation and recovery sessions to help aid and enhance their performance on the pitch.


Big Yellow – Official Partner

Big Yellow Self Storage Chiswick is located off the Chiswick roundabout which has easy access in and out of London from the M4. Their flagship store is a landmark building next to our new stadium, with thousands of cars passing by every day, they are one of the most visible and well-known storage companies in Europe.


Lucozade – Official Sports Drink

Lucozade Sport provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise. In addition to supporting Brentford’s First Team, the partnership will also benefit the club’s B Team and Women’s Teams. The teams will use Lucozade Sport during training sessions as well as on matchdays throughout the 2021/22 season as part of their hydration strategy – an important part of their training that will contribute to their pursuit of peak performance and high intensity football associated with the club.