Brentford FC is delighted to announce that long-term partner Hollywoodbets will continue its support of the club for a further five years.
The renewed partnership agreement re-signs Hollywoodbets as the club’s official betting partner ahead of what will be its seventh season with the club.
Hollywoodbets has been a mainstay of Brentford's Premier League journey, starting as back-of-shirt partner during the club's historic, promotion-achieving 2020/21 campaign and as front-of-shirt partner since the 2021/22 season.
The renewed partnership with the club will continue Hollywoodbets’ legacy of rewarding Bees fans with memorable experiences. Over the years, supporters have enjoyed exclusive training ground tours, meet and greets with the first team and play-on-the-pitch opportunities at the fan-favourite Hollywoodbets Supporters’ Cup held annually at Gtech Community Stadium.
The new five-year partnership will also see strengthened support for Brentford FC Community Sports Trust through the Hollywood Foundation.
Further collaboration will build on previous initiatives like Hollywood Heroes, which celebrated individuals who had gone above and beyond to make a positive difference across west London. Through the scheme, community youth coaches and volunteers enjoyed hospitality match tickets and dining with the club’s senior leaders at Gtech Community Stadium.
With the renewal, Hollywoodbets retains rights to prominent in-stadium matchday branding, access to first-team players for meet and greets and the use of Gtech Community Stadium for matchday hosting.
Brentford head of partnership services Adam Ward said: “Like Brentford, Hollywoodbets are ambitious and are always thinking long term. We are very fortunate to have them as a partner and their commitment to the club over the years has been remarkable. Entering our seventh year proves the strength of the relationship and I’m very pleased to see that Hollywoodbets continues to share our commitment to making a positive impact within both our communities.”
Devin Heffer, brand and communications manager for Hollywoodbets, said: “The Hollywoodbets team has loved every moment of our journey with the Bees, and we are incredibly excited to be extending our partnership for another five years. While our logo may no longer feature on the front of the jersey, the Brentford crest remains firmly on our hearts.
"We are particularly looking forward to the community projects ahead through the Hollywood Foundation and Brentford FC Community Sports Trust, while continuing to create memorable experiences for the loyal fans who have made us feel so welcome over the past six years. We look forward to this next chapter and to continuing our journey alongside the Bees.”