Football can raise the game for your brand awareness.

We can bring your brand to market at a level of commitment that meets your goals. And when you’re confident in our journey together, we’ll work with you to explore the unlimited potential of a Brentford FC partnership.

PensionBee: A partnership that has grown through the years

We worked with PensionBee to introduce their game-changing fintech brand to an untapped market of football fans.

Our partnership started with an initial package of visibility on matchdays and access to players. Through collaboration and saying yes to new ideas, PensionBee have grown into one of our principal partners, becoming the sleeve sponsor for our Men’s First-team and the front-of-shirt sponsor for our Women’s teams.

PensionBee’s Objectives

- Build trust and brand awareness

- Appear as a market disruptor; an innovative, socially aware brand

- Provide and encourage financial education

Our work

Plan Bee

A partnership with Brentford can allow you to produce content with players. PensionBee’s Plan Bee series invited three of our Men’s first-team players to discuss how they’re planning for life after football.

Whether you want to educate or influence, player-led content makes your messages accessible and authentic, with a global reach.

TV advert featuring our stadium

Premier League viewership consistently surpasses millions.

Filming PensionBee’s 2021 TV advert at the Gtech Community Stadium meant the campaign focused on football fans and reached directly into their homes

Putting women's football in the spotlight

With interest in women’s football skyrocketing, PensionBee’s core mission in fighting for gender equality in pensions made them the ideal candidate to sponsor our Women’s teams’ kits.

PensionBee are also inspiring the next generation of female leaders. CEO, Romi Savova, delivered a female leadership talk to the Women’s players at the Robert Rowan Performance Centre on the week that the team cruised to a 6-1 victory at the Gtech Community Stadium.

Partnerships that make fans' dreams come true

Create experiences that fans will never forget. PensionBee gave ten lucky Bees fans a once-in-a-lifetime opportunity to visit the training ground and meet their favourite players face-to-face.

Looking forward

PensionBee has exciting plans for the 24/25 season, including the opening of their New York offices. As they grow, a partnership with Brentford can have an impact across other parts of the business – from access to new audiences, to using matchdays and club experiences in customer rewards and business development activity.