Brentford Football Club raised more than £2,000 for charity thanks to tickets sold for the ‘Pay What You Can’ fixture against Shrewsbury Town.
The Bees beat Shrewsbury 1-0 at Griffin Park on Saturday in front of an attendance of almost 10,000.
Brentford offered supporters the opportunity to pay whatever they were able to get a ticket for the match.
Under the ‘Pay What You Can’ initiative advance match tickets for Brentford fans were sold at the best price the supporter can pay.
The minimum price for a ticket was £1 and every ticket, whether for adult, senior, student or junior, in The Bees United Stand, The BIAS Stand and The Bill Axbey Stand was up for sale, except those already taken by Season Ticket Holders.
The Club also raised money for charity at the same time and when more than £5 is paid for a ticket, 50 per cent of the excess, excluding VAT, will be donated to the charity Sport Relief.
The total revenue from the match has now been calculated and £2,308.75 was raised for Sport Relief.
This brings the total raised for Sport Relief to more than £5,500 in the past year.
When the Club ran the same ticketing initiative for a game against Stevenage last season, more than £3,300 was raised.
Mark Devlin, Brentford FC Chief Executive, said: “It was fantastic to see so many supporters at the game on Saturday.
“The attendance was far more than we could have expected without the ‘Pay What You Can’ offer and I hope everyone enjoyed their day.
“I am pleased we had better luck with the weather after last year’s game had to be postponed and then rearranged.
“There were slightly fewer tickets sold than last year and, as an average, supporters paid less for them.
“That is why the donation to Sport Relief is lower than it was last season.
“This can partially be explained by the increased number of Season Tickets sold for 2013/14 so for the game last season more of those buying were our traditional Brentford fans than this season.
“The initiative was, again, an undoubted success and the Club will be looking at ways to encourage those who came to attend again later in the season.”