On Saturday The Bees opened their campaign with a tough but deserved victory against local side County Londonderry.
This evening the boys have just completed the Opening Parade cheered on by thousands in the streets of Coleraine.
It was a memorable evening with the boys clapped along the streets of Coleraine with marching bands.
Everton manager David Moyes was a special guest.
A lot of preparation goes into going into a tournament for the staff of the youth department.
The Club has nine staff who are responsible for ensuring that everything runs smoothly for the players.
Each member of staff is key for the successful running of a football team.
Lots of discussions are continuously happening on what is the best way to maximise the performance of the players.
James Purdue, Strength and Conditioning Coach, plays a key part in the scheduling and talks to each member of staff before coming up with a daily schedule.
The schedule revolves around rest, physiotherapy and dietary matters.
Rest is a key part and must be managed well.
If the players become bored or restless this will affect how they are mentally feeling before they take the field.
Coaches Danny Buck, Stuart English and Anthony Hayes stress about managing the manageable.
The one or two per cent extra could be the difference between winning and losing the Milk Cup, or being offered a professional contract in a few years time.
Purdue is also responsible for the hydration tests which are a key part of the day.
The players take a daily hydration test a few hours before the game.
If the tests show that the players are dehydrated they are not allowed to play.
Purdue says: "It's key that the boys are always drinking small amounts of water to stay hydrated.
"If a player is dehydrated they are more prone to injury in terms of cramps".
Physio Steve Hockham has a daily clinic where the players are scheduled time at a point during the day to see him about any injuries they have.
There was bad news earlier in the day that one of the players picked up a knock during yesterday's victory against County Londonderry and looks to miss out on the rest of the tournament.
Video Analyst Luke Stopforth spends long hours analysing games which gives head coaches' material to work on in training and before team talks.
Yesterday before The Bees' first game Luke showed a presentation of last year's Milk Cup with the good, bad and ugly which gives the coaches plenty to prepare the players.
Prior to leaving for the ground, the players are shown an inspirational video with clips of the players playing well to psyche up the players before battle.
A lot of work which I have never really thought about really does go into the running of a successful team.
Brentford are based in the same hotel as last year where facilities are a good base for the boys to rest.
Ose Aibangee, Director of Youth Development, said: "The facilities here are superb and staff are very welcoming.
"Due to the nature of the Milk Cup where kick off times are different every day, we need flexibility of when we can eat and the chef and staff are very understanding and cater to our needs.
"Yesterday we had kick off at 5.30pm which an awkward time.
"We had breakfast at 8.30am, but had to have a late lunch at 2pm.
"If we had eaten lunch at 12pm the players would have been hungry and lacking energy come kick off.
"The hotel was able to cater for a snack at midday and this kept the boys going.
"They are really helpful. "
The Parade this evening was a real highlight to the tournament and shows the warmth and friendliness of the locals of Coleraine where they come out in their thousands to cheer on all the teams in the competition.
Tomorrow the Bees face a tough task when they face CSKA Moscow at midday.
They currently sit in third position and will be looking to build on the opening day victory.
For all the latest news on the game and tournament visit www.brentfordfc.co.uk
Robert Trand