Brentford will open the club’s new and improved merchandise store on Friday 25 July at 10am.
The shop, located next to Marsden House on Lionel Road South, will be officially opened by club ambassadors Marcus Gayle and Karleigh Osborne, as well as Brentford Women player Ashley Cheatley.
Bees fans will be able to get their hands on the club's brand-new 2025/26 away kit, as well as our goalkeeper kit in adult and junior sizes.
Our new, bigger store was designed to provide a better fan experience for supporters. At 2,500 square feet, The Hive Superstore is a third larger than the Bees Superstore, providing a more spacious area for fans to shop in. The added space means visitors can better navigate through the store.
Situated all on one floor, The Hive Superstore has a designated entry and exit point. The space has been carefully considered to ensure fans with accessibility needs have a better shopping experience in the store.
Our new tills in the store, which have been upgraded from our previous system to reduce queue times, all have hearing loops - an assistive listening system that helps in welcoming people with hearing loss - fitted. The payment section has been designed to be more spacious.
The new store is conveniently located just one minute from both local bus and train links, is open Monday to Saturday from 9am to 6pm, and on Sundays from 10am to 4pm.
From Friday, the existing Bees Superstore will only be open on matchdays.
Find The Hive Superstore at:
The Hive Superstore, Marsden House, 4 Lionel Road South, Brentford, TW8 0RY