Brentford Football Club has been awarded ‘The Football League Family Excellence Award’ for the 2013/14 season.
Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards, earlier this season.
A total of 47 clubs from across all three divisions of The Football League have been given the Award for 2014, the same number as in 2013 despite a significant increase in the benchmark standard being applied by the judging panel.
More than ever this year, Football League clubs are providing families with engaging family areas and offering innovative matchday entertainment that delivers a money can’t buy experience for young fans.
Brentford were given the award for the sixth time in seven years and the fifth year in a row.
In announcing the successful clubs, Football League Chief Executive, Shaun Harvey, said: “The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.
“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s commitment to securing the next generation of fans.”
At Brentford, a family of four - two adults and two children - could watch a Football League game for just £35 and a Junior ticket in any part of Griffin Park cost just £5.
The Club offers a Family Area in The Bill Axbey Stand with Family Helpers, introduced in the summer of 2012, and interaction with furry mascots Buzz Bee and Buzzette as well as the players.
The award recipients are decided by an independent assessment using real families that has been commissioned by The Football League, at all 72 League clubs, during the 2013/14 season.
Brentford FC Chief Executive, Mark Devlin, said: “Brentford Football Club is delighted to have been awarded the The Football League Family Excellence Award for 2014.
"Attracting new fans to Griffin Park is a key element of our marketing strategy.
"We know that our family pricing is affordable and now we have Championship football as an added attraction.
"Brentford have made giant strides over the past couple of years, however, we will continue to make further improvements to the family match day experience which we hope will keep our local families wanting to return to Griffin Park again and again.”