On the International Day of Families last Friday, 15 May, Brentford FC Community Sports Trust joined the English Football League Trust and Ferrero to launch the Joy of Moving Home School Festival. The festival will be a full afternoon of home school activities and games to get children and their families moving and having fun. Following the launch of the new online Joy of Moving Resource Hub, the Home School Festival will involve the other EFL Trust network club community organisations and at a time when children are unlikely to experience the fun of their school sports day this year or missing play time with their friends, will offer children and families an afternoon of movement and fun with different games and activities to choose from.
The Joy of Moving programme, a Ferrero CSR project, has been supporting Year Five children across EFL Communities in the UK for the past six years. The Joy of Moving programme has consisted of two elements; the Move and Learn programme and Joy of Moving Festivals. More than 310,000 children have been introduced to moving and learning new skills all while having fun and playing.
Mike Evans, Chief Executive at EFL Trust, said: “We are delighted to bring the Joy of Moving Home School Festival to thousands of households across the UK. So many children will miss out on their Sports Day and our festival should offer fun whilst also keeping children active during these times. The network of club community organisations have been doing some amazing work in response to Coronavirus, and this is another way in which football is supporting the community and reaching families in all regions of the country.”
Charlie Cayton, Director of Corporate Affairs and communications, Ferrero UK said: "We have had a strategic partnership with the EFL Trust for many years delivering our corporate social responsibility (CSR) project the Joy of Moving Move and Learn and Festivals. We have swiftly worked with EFL Trust to adapt the programme to share our simple and fun unbranded games with parents and teachers, that give ideas on how to get kids moving through play. This includes a freely accessible resource hub for everyone. We are really excited to see the Joy of Moving Home School Festival in action."
The games and activities are based on the unique Joy of Moving methodology, developed by Ferrero with key independent parties including Foro Italico (Rome University) and the Italian Olympic Committee (CONI). This methodology inspires children to move through play across the world, whilst developing key skills in four major areas: physical fitness, motor coordination, cognitive functions and creativity and life skills. The Joy of Moving Home School Festival will begin this week. Keep a look out for what is happening in west London through #JOMHomeFestival or to find more fun games to play visit joyofmovingresourcehub.co.uk.
Joy of Moving complements Brentford FC Community Sports Trust's #BeeatHome initiative that is keeping people active during the Covid-19 outbreak. A full range of what is on offer with #BeeatHome can be seen here. There is still chance to sign up, please email [email protected] for more information.