Brentford has announced its collaboration with Naturli, an innovative leader in the plant-based food industry.
This partnership marks a significant step towards introducing fans to the world of plant-based food and cuisine.
Adam Ward, head of partnerships at Brentford, expressed his excitement for the partnership, stating: "We warmly welcome Naturli as the official plant-based food partner of Brentford. Their commitment to taste, quality, and sustainability mirrors our values, and we're enthusiastic about introducing their offerings to our fans and the Brentford team."
Naturli, headquartered in Denmark, and a well-respected name in plant-based foods, is geared up to enhance the fan experience through engaging activations that challenge preconceptions about plant-based cuisine.
Underpinned by the slogan 'food that loves you back,' Naturli's mission is to champion health, sustainability and mindful eating.
Henrik Lund, CEO of Naturli, highlighted the partnership's significance, commenting: "By teaming up with Brentford, we're diving into a fanbase that might be keeping their buttery defences tight and hesitant to switch eating habits. That's precisely why this partnership is so thrilling! To win over the sceptics and inspire more people to eat plant-based foods, we must deliver high-quality, tasty products using the best ingredients at attractive prices.”
One notable highlight from Naturli's initial work with Brentford was the distribution of free ice creams at the Manchester City game at Gtech Community Stadium in May, showcasing its commitment to enhancing fan engagement and matchday experience. As part of the collaboration, Naturli will look to carry out more product samplings on matchdays, aiming to dispel any doubts about plant-based food.
Naturli’s motto is 'be the change.' They hope to use this partnership to demonstrate a commitment to positive change not only in dietary choices but also in broader society.
Naturli is recognised for its innovative plant-based offerings. The company was founded in 1988 and has since been one of the true pioneers in making delicious alternative options for animal-based foods. Their headquarters are based in Jutland, Denmark, and besides being the market leader in their home market they export their products to more than 40 countries.
For more information about Naturli and their plant-based offerings, please visit naturli-foods.com.