Brentford will release a new retail range with Mentality Clothing to highlight the importance of taking care of your mental health.

The range will be available for fans to purchase at the Hive Superstore on Sunday ahead of our Premier League fixture against Crystal Palace.

The club is working with company Mentality Clothing to share the message that positive conversations around mental health can help reduce stigma and help people feel more connected and supported.

Brentford has been sharing this message throughout the season as part of our Talking is the Best Tactic initiative, which highlights the importance of open, honest mental health conversations and encourages fans to take time to talk to one another.

Mentality Clothing is an independent brand that are passionate about creating a culture in sport where positive mental health is celebrated and supported.

The collaboration with Brentford is the brand’s first with a Premier League club, having previously worked with Cardiff City and Blackburn Rovers.

The Brentford x Mentality Clothing range includes hoodies and t-shirts in multiple colours, all featuring a bespoke illustrated design with the message: “Remember, Bee kind to your mind.”

To support Brentford’s work in promoting positive mental health in our community, 10 per cent of proceeds from sales will go toward delivering free mental wellbeing programmes through Brentford FC Community Sports Trust.

The Brentford x Mentality Clothing range will be available on matchday against Crystal Palace on Sunday 17 May. Find the range in the Hive Superstore, open from 10am.