Brentford Football Club today announce that principal partner Hollywoodbets will continue as front-of-shirt partner for the men’s first team until the end of the 2025/26 season.
The agreement extends the relationship into a fifth Premier League campaign and will see Hollywoodbets feature on the 2025/26 men’s first-team kits designed by new official kit partner Joma.
The club will unveil new designs for a home kit, which will commemorate 100 years of Brentford playing in red and white stripes, as well as away and third kits for Brentford’s men’s, women’s and academy teams this summer.
Men’s first-team sleeve partner Cazoo will be on the front of shirt for this season’s men’s B team, women’s teams, academy teams and junior kits.
Hollywoodbets has been a valued club partner throughout the club’s Premier League journey.
Beginning as our back-of-shirt partner during our Championship play-off winning season in 2020/21, before becoming front-of-shirt sponsor for our Premier League debut, Hollywoodbets’ support has been integral to the club’s success as we strengthen and secure Brentford’s position as a top-flight team.
The work between club and partner has been underpinned by shared values of community integration and engagement. This is exemplified by Hollywoodbets’ financial support of Brentford FC Community Sports Trust and its own charitable work with the Hollywood Foundation set up in 2021 to support communities in South Africa through educational growth and development.
The partnership has also delivered exclusive opportunities for Brentford fans, including premium matchday experiences, training ground tours and matches for supporters on the Gtech Community Stadium pitch.
The placement of Hollywoodbets on the men’s first team front of shirt will end after the 2025/26 season in line with the Premier League clubs’ agreement to voluntarily withdraw gambling sponsorship from the front matchday shirts.
Brentford commercial director Fran Jones said: “We have a fantastic long-standing partnership with Hollywoodbets and have enjoyed success both on and off the pitch together. Their support is a key factor that helps us to remain competitive on the pitch and to keep football affordable for our fans.
“Our partnership is rooted in common values and approach and we’re looking forward to another great season together.”
Hollywoodbets brand and communications manager Devin Heffer added: “Hollywoodbets is proud to be renewing our front-of-shirt sponsorship with Brentford for one final season.
"Over the past five years, we’ve witnessed the club’s extraordinary rise from the Championship to a top-10 finish in the Premier League, and we’re honoured to have been part of that journey.
“From the start, this partnership has been about more than football - it has been built on shared values and a mutual commitment to making a difference in the communities we serve.
"Together, we’ve made a meaningful impact off the pitch, and we’re excited to celebrate one more unforgettable season with the club and its incredible supporters.”