Asahi, who in 2019 acquired the famous Griffin Brewery, adding the famous London Pride brand to their portfolio, have held a special relationship with Brentford Football Club since 1904 when the local Fullers brewery donated one of their apple orchards to the club for Griffin Park to be built on.
Since then the relationship has grown and now as a Founder Partner of the Club, fans can still enjoy London Pride and other Asahi brands on match day at the Gtech.