2026/27 SEASON TICKET POLICY

Every seat counts

Our ‘every seat counts’ policy will continue next season to keep the Gtech packed with Brentford fans.

As a season ticket holder, if you know in advance that you can’t attend a match, you’ll need to share your ticket with someone else or list your ticket on the ticket exchange so another fan can be there in your place.

This way, we can make sure the Gtech is full for every home game, keeping our atmosphere loud and supporting the team on the pitch.

Over the 2025/26 season, more than 20,000 tickets were purchased on the ticket exchange, reducing empty seats, maintaining our brilliant atmosphere, and allowing more Bees fans to attend matchdays. We have also given £500,000 back to season ticket holders from ticket exchange sales.

HOW THE POLICY WORKS

If a season ticket holder, including premium seat holders, doesn’t use their ticket for a league match, they will receive a yellow card. If they accumulate four or more yellow cards by the opening of the next renewal period in 2027, they risk losing the automatic right to renew their season ticket for 2027/28.

To avoid getting a yellow card, each season ticket holder must 'use' their ticket for every home match by performing one of the following actions:

Attend the match and have their season ticket scanned on entry to the Gtech.
Share their ticket with another Brentford supporter, ensuring the recipient scans the ticket.
List their ticket on the ticket exchange prior to the deadline, which is always 2pm on the day before the game.
Sell their ticket on the ticket exchange, even if they miss the 2pm deadline.

26/27 ESC - How do I use my ticket? Asset

Exemptions remain for juniors and fans with disabilities who attend with personal assistants.

Read our FAQs and watch the video below for more details on the policy.

EVERY SEAT COUNTS POLICY FAQs

The ‘every seat counts’ policy in place to minimise the number of empty seats on home matchdays and to help ensure we have a full stadium for every home game so there is the fantastic atmosphere we know and love at the Gtech to cheer on the Bees.
You need to ‘use’ your season ticket/premium seat for as many games as possible, either by attending yourself, sharing your ticket with someone else, or listing your ticket on the ticket exchange for another fan to purchase.
If you don’t use your ticket for a home league match, you will receive a ‘yellow card’. If you receive four or more yellow cards between the start of the 2026/27 season and the opening of the season ticket renewal window in 2027, you will lose the automatic right to renew for the 2027/28 season.

Your season ticket/premium seat will be recorded as ‘used’ through one of the following actions:

You attend the match and have your digital season ticket (or season ticket card) scanned on entry to the stadium.
You share your ticket to another Brentford supporter within your Friends & Family network, and the recipient scans the ticket on entry to the stadium.*
You list your ticket on the ticket exchange before the deadline of 2pm the day before the match.
You list your ticket on the ticket exchange after the 2pm deadline and it sells before kick-off. You will receive a yellow card if your ticket does not sell.

Season ticket holders can forward their ticket with other fans in their Friends & Family network. You can add people to your network on your ticketing account. How to guide.
For selected fixtures with a high demand for tickets, the recipient in your Friends & Family network must have a membership and meet the Tickets Access Points (TAPs) threshold for that match. More information here.
Premium seat holders can transfer their ticket online with anyone by using the recipient’s email address, even if that person isn’t in their Friends and Family network. They also have the option of forwarding tickets within their network, if they wish.
As the season ticket holder, your ticket is your responsibility. You should ensure that the person that receives your ticket attends the match and the ticket is scanned. If it is not scanned, you will receive a yellow card.
You are not permitted to exchange any money in excess of the face value of the ticket when you share your ticket.

If you are either unable to attend the match, or you are not sharing your season ticket with another Brentford supporter who will attend in your place, you should list your ticket on the ticket exchange.
In order to have the best possible chance of selling your ticket on the ticket exchange, you should list with plenty of time before the deadline, which is always 2pm on the day before a match. Planning ahead and listing your ticket for games you know you can’t attend is the best way to avoid getting a yellow card.
The club guarantees to pay out the pro-rata value of Premier League tickets if you list your ticket at least seven days in advance of matchday, offering additional value back to you. You’ll receive pro-rata credit reimbursed to your account, regardless of whether your ticket sells on the ticket exchange, as long as you list at least a week in advance. For example, if you list up until 11.59pm on the Saturday prior to a game at 3pm on the following Saturday you will receive 1/19th of the cost of your season ticket back as credit into your account.

When you enter the stadium, you must ensure that your season ticket is scanned. This data is kept on record by the club.
If your ticket is not used by yourself, someone else, or you list your ticket on the ticket exchange after the deadline and it does not sell, we will email you within five working days after the match to let you know that you have received a yellow card for that game.
If you do not have an email address, the club will communicate via text or letter to inform you that you have received a yellow card. Fans’ yellow cards will also be visible on a dashboard within their ticketing account.
We strongly recommend that you check that we have your most up to date contact details on your account. It is your responsibility to ensure that your contact details are accurate.
Our communications will include reminders of how to share or list your ticket if you can’t attend a match. You will also be told how to appeal a yellow card if you think that you have been given one incorrectly for that match.

Yes, but only if the ticket is scanned. Season ticket holders can forward their season ticket to anyone in their Friends & Family network for a particular game. *You can add other people to your network from your ticketing account.
Premium seat holders have the additional benefit of transferring their ticket outside of their network (unless otherwise notified).
As a season ticket holder, your ticket is your responsibility. Please ensure that the person that receives your ticket attends the match and the ticket is scanned. If it is not scanned, you will receive a yellow card.
You are not permitted to exchange any money in excess of the face value of the ticket when you share your ticket.
If you have a concessionary ticket and want to share your ticket with an adult, you will have to upgrade your ticket. Instructions on how to do this are available on our website.
Season ticket holders are not permitted to pass their season ticket to an away supporter. Brentford FC ground regulations state that away supporters will be denied entry or ejected from home areas if identified. As a season ticket holder you will be held responsible for the attendee’s behaviour and will be liable for club sanctions if the ticket is obtained by an away supporter.

*For selected fixtures with a high demand for tickets, the recipient in your Friends & Family network will need to have a membership and meet the Tickets Access Points (TAPs) threshold for that match. More information here.

Yes. We’ll send you an email for each match that you receive a yellow card, and we will notify you if you are close to reaching the threshold.
The box office or premium services team may attempt to contact you by phone.
Fans’ yellow cards will be visible on a dashboard within their ticketing account at any time.
Keep your contact details up to date so the club can get in touch with you throughout the season. It is your responsibility to ensure that your contact details are accurate and up to date.

In the unlikely event that you receive a yellow card email, but you ‘used’ your ticket, you can appeal the yellow card within fourteen days of receiving the email.
You’ll be asked to provide information to help us determine whether you were at the game. You should include as much information as possible.
The club will check the stadium’s CCTV from the game and will adjust your yellow card record if your appeal is granted.

There’s no need to send in an appeal in these situations. We understand that unexpected situations occur, such as illness or transport issues. That’s why we’ve allowed all supporters to accumulate up to three yellow cards without any consequence.

You will receive reminder emails about the importance of using your ticket to ensure we’re working together to reduce the empty seats on matchdays. The club will keep all absences on record.