Last month, Brentford launched its 2023/24 third kit, made by official technical kit manufacturer Umbro.

The navy, pink and turquoise shirt features a bold and bright design illustrating a close-up of the wing of a bee. 

The kit launched during the first-ever Premier League Summer Series in the USA last month, where the Bees toured Philadelphia, Atlanta and Maryland. The launch campaign, ‘Wherever We Go’, is all about representing Brentford across the globe and supporting the team on the road.  

The club’s new campaign, ‘Wherever You Go’, calls for fans to get involved in showing off their third shirt. Whether on holiday, at a famous landmark, close to home or far away, Brentford wants to see creative photos of fans in the kit. 

Get creative, there are prizes on offer! The prize for first place is a money-can't-buy visit to Brentford’s training facility, the Robert Rowan Performance Centre, where the winner will be able to bring a guest. There are also prizes up for grabs at the end of each month until the closing date. These prizes include signed Brentford shirts and vouchers worth £75 to spend in the Bees Superstore or our online shop. Each month we’ll pick a lucky person at random who has shared their picture with #BFCWhereverYouGo. 

How to enter

To enter, simply take a picture of your 2023/24 third shirt and share it on social media (Twitter, Instagram or Facebook) using the hashtag #BFCWhereverYouGo. Our judging panel will pick the best photos.  

The competition closes at 11.59pm on 31 January 2024. The first-place winner will be contacted within 30 days of the competition closing. 

Buy your third shirt and share you picture

You can purchase the shirt online here or at the Bees Superstore. 

Full terms and conditions can be found here.  

Find out more about 'Wherever You Go'.