Brentford has agreed a two-year extension to its partnership with online retailer Aosom UK.

Aosom will continue as a club partner until 2028, having first signed with Brentford in 2022.

Aosom UK is an online e-commerce retailer that sells a range of homeware, kitchen, garden and outdoor, pet, office, and car products to its UK and Ireland customers.

The renewed agreement will see Brentford and Aosom continue to work together to elevate the fan experience by providing high ticket product prizes from the Aosom online store for club competitions and special events.

Aosom's half-time kicking challenge last season became a highlight of the matchday experience at Gtech Community Stadium with two new fans competing on the pitch at every home game for the chance to win £250 in Aosom vouchers. The new agreement will see Aosom work with the club to reward fans both in and out of the stadium on matchdays through the Brentford FC app.

Aosom has also contributed prizes and decorations for the club’s Christmas with the Bees event, an annual opportunity for young supporters to meet and take pictures with Brentford’s men’s first team. With Aosom’s support, the event has been an exciting event for our young fans and continues to be a fan favourite every December.

Following the renewal, the partnership will be used to accelerate awareness for Aosom’s sub-brands, HOMCOM, PawHut and Outsunny.

Brentford head of partnership services Adam Ward, said: “This extension takes us into our fifth year of partnering with Aosom, who have always been a pleasure to collaborate with. We want to make every interaction with supporters special, so it’s wonderful to have a partner like Aosom who are so generous and understand that completely. I’m excited to see what the next couple of seasons have in store.”

Aosom general manager Arvind Panchmatia, added: “We're proud to extend our partnership with Brentford FC into a fifth and sixth year together. What started as a way of reaching a passionate fanbase has become a genuine collaboration built around making things special for supporters, from fans competing on the pitch to families joining us at Christmas with the Bees. We're excited to keep creating those moments, in the stadium and beyond. Brentford's passion and winning mentality reflect the values we want associated with our brand, and we can't wait to see where the next two years take us.”