At this weekend’s game against West Ham United, we will be promoting our vegan catering options throughout the stadium as part of the Veganuary campaign.
In our hospitality lounges we will be showcasing plant-based menus and highlighting the best of British seasonal ingredients.
What is Veganuary?
Originated in 2014 in the UK, Veganuary is now a recognised date in the calendar and a growing global movement making veganism more visible and accessible.
It is a campaign which aims to encourage people to try vegan for January and beyond and to consider the broad range of plant-based options that are now available.
Why are we getting involved?
Food plays a key role in global emissions, with the global food system currently accounting for 30 per cent of greenhouse gas emissions.
We know from feedback from our fans that there is more interest in what we are doing to help the environment and how we source more sustainable food options.
We are always aiming to do more, building on what has been done already, to support climate change efforts across the country.
Our catering partner, Levy UK + I, is committed to achieving Climate Net Zero by 2027 and we will be working with them to showcase more plant-based menus, for the health of our planet and our fans.
It is also an opportunity for us to get more feedback from our fans on the vegan options which are available across the concourses and in the lounges.
What difference will it make to the environment?
While we may not choose to eat plant-based dishes every day, a small incremental change can make a big sustainable difference.
The average matchday hospitality service at the stadium sees us serve approximately 375 meat dishes with a carbon footprint of 5.5kg CO₂.
Our plant-based dishes have an average carbon footprint of 0.5kg CO₂.
If every fan switches to a 100 per cent plant-based menu in hospitality for the Brentford v West Ham FA Cup fixture, they will generate a saving of at least 1,875 kg CO₂, which is the equivalent of driving from London to Edinburgh 20 times.
What vegan food options are available?
Throughout the general admission concourses across the stadium, we serve Bombay potato pies and buttermilk Quorn burgers.
In the family area we also serve vegan dogs, while vegan chana masala and pilau rice is available in the north and west stands.
Meanwhile in the Legends Lounge we will be serving either onion bhaji burgers with mint raita, mango chutney, toasted onion seed bun, masala spiced potato wedges or Thai red vegetable curry with jasmine rice and steamed bok choi.
Premium seat holders’ menu options are available here as part of their usual pre-match communications.
What if I still want to eat a meat product?
There will still be meat options available throughout the stadium for the West Ham game. Please speak to our staff to ensure that you are catered for.