Brentford FC have announced the launch of a ground-breaking new video series on LinkedIn, the social network for professionals.
The series features prominent members of the club's backroom staff and operations team discussing everyday issues that people face in their careers but seen through the lens of a football club. The goal of the series is to raise awareness of these common issues with advice from people such as the Head Coach, Club Psychologist, Strength & Conditioning Coach, players and even the team Sleep Therapist.
The first episode is titled the Fear of Failure debuted on Thursday 21st March 2019. Other episodes will explore topics such as Stress, Difficult Times, Sleep, Conflict & Motivation; each episode has been cut to formats of three to six minutes to make the series accessible for social media audiences and time-poor professionals.
Brentford FC Marketing Director Kurt Pittman explained the strategy behind the project. “Thanks to investment from on-demand providers such as Netflix and Amazon Prime, people now have access to huge amounts of entertainment content from football clubs. As fantastic as these productions are, there is very little utility to the content itself for the average fan. What we have been looking at is how we can create content that can actually help people by leveraging the specialist knowledge we have inside the club.”
LinkedIn is seen as an ideal choice for the project given the audience and the trends for video content consumption. The platform sees approximately 590 millions users globally with 260 million being classed as active users. Research also shows that 62% of LinkedIn user engage with content on the platform because they found it educational and informative.
Brentford CEO Jon Varney said of the initiative, “The importance of a football club as a leading light in the community cannot be understated. Whilst all clubs work hard on this, sometimes its easy to forget the value we are able to impart through the amazing high-performance teams we assemble. We are in a position where we can really offer valuable advice and that’s exactly what we want to do with this series.”
The series has been written and produced by sports marketing agency Halfspace who have been appointed full-service agency across data, content and media for Brentford FC.