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Premier League extends partnership with Avery Dennison

Global sportswear branding and labelling manufacturer will supply all Premier League names, numbers and sleeve badges through to 2024/25

21 March 2022

The Premier League Avery Dennison have today announced an extension to their partnership until the end of the 2024/25 season. The global sportswear branding and labelling manufacturer will continue to supply all Premier League names, numbers and sleeve badges to the 20 participating clubs for both on-pitch and retail. The current agreement, which began in 2019, has seen Avery Dennison play an instrumental role in supplying more product to 170 countries globally.

Will Brass, Premier League Chief Commercial Officer, said: "We are delighted to continue our relationship with Avery Dennison for a further three seasons. Alongside the high quality of product and service delivered to Premier League clubs' kit and retail operations, Avery Dennison has also demonstrated flexibility and speed of delivery since becoming our licensee in 2019. This has been particularly evident through their support of our No Room For Racism anti-discrimination work and the Premier League Hall of Fame, as well as being part of fan-focused events across the world."

Simon Allen, Regional Commercial Director, Team Sports at Avery Dennison said: "We are honoured that the Premier League has put their confidence in Avery Dennison for a further three years. We pride ourselves on our quality of product and service, and through our global network we were able to ensure continued growth and sustainable development.

"During this partnership, Avery Dennison has showcased our creative and customisation abilities through direct fan engagement at international events, such as the Premier League Asia Trophy and Premier League Mornings Live events in the US. We have also supported domestic campaigns including the Premier League Hall of Fame, for which we designed and manufactured bespoke shirts for the inaugural inductees. We look forward to the continued development of our partnership over the coming seasons."


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