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Watch: Bees feature on Danish TV

A special visit to The Bees Superstore

20 February 2022

Brentford's Transfer Deadline Day signing of Christian Eriksen attracted the interest of media all around the world and it was not just the player himself that was in demand. Christian signed at the end of January and has been training with The Bees since last Monday, 7 February. Media both in the UK and abroad have been in touch with the Club and a special news feature was produced by Danish channel TV3, who have the Premier League broadcast rights in the region.

TV3 reporter Daniel Straube was in Brentford last week. He visited The Bees Superstore and spoke to James Bourne, Head of Retail, and Steve Watts, Marketing Services Director, as to the impact the signing of Christian has made to the Club. Brentford FC Director Stewart Purvis, who is also Chairman of Bees United – the Brentford Supporters’ Trust, was also interviewed. See the piece below.

Christian's first interview as a Brentford player was conducted by the Club's content team and can be seen here. He has also spoken to external media. The first external interview was conducted by the BBC on Thursday before he spoke to Sky Sports the following day. More can be seen here and here.


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