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FUNDRAISING WALK WILL COVER FORMER CEO’S CAREER PATH

A tribute to Keith Loring

23 February 2022

Paul Loring, son of former Brentford FC Chief Executive Keith Loring, is currently undertaking a 270-mile walk. Keith took over as Chief Executive in 1985, working under former Chairman Martin Lange. He oversaw the Club’s first Wembley visit in more than 40 years, for the Freight Rover Trophy Final the same year, and was at the helm off the pitch for the next ten years.

In that time The Bees reached the last eight of the FA Cup, losing to Liverpool at Anfield in 1989. Brentford won promotion to the second tier in 1992 - only the second time the Club had ever achieved it - and played in the newly formed Division One. He helped grow the Club’s off-field staff and was Chief Executive when the Football in the Community Scheme, the forerunner to what is now Brentford FC Community Sports Trust, was launched.

Keith passed away in December last year after a brave fight against cancer, aged 76. Paul, along with Keith's wife, Lesley, and daughter Katie have set up a memorial fund to honour Keith's wishes of completing the book he was writing, spreading his ashes in his favourite spot in the Algarve, and to place a memorial bench next to the lake in Alvaston Park, where he loved to walk and relax.

Any money remaining from fundraising will be donated to Keith’s favourite charities: The Royal British Legion and Derbyshire Children’s Holiday Centre. Keith's family will be at our game against Newcastle United on Saturday, 26 February.

Paul's walk of 270 miles will cover Keith's career journey, taking in the stadiums of Cambridge United, Brentford, Derby County, Derbyshire County Cricket Club, Leicester City and Mickleover. It will take around seven weeks to complete at a rate of 10,000 steps per day. If you would like to donate, please visit justgiving.com/crowdfunding/keithloring.


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