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Jon Varney talks to Off the Pitch about kit rollover

Interview with Chief Executive

2 February 2022

It was announced at the end of last year that Brentford's first ever Premier League Home kit is to get an extended life. We confirmed that we will continue to wear our current red and white striped home kit again next season. The full story can be seen here.

When announcing the news, Brentford FC Chief Executive Jon Varney said: “Whilst it is not normal practice for Premier League clubs to roll a kit over for two seasons, fans have told us that they would be in favour of the savings that a two-season shirt would provide. This season, our membership of The Premier League means that the income we receive from broadcast and commercial partnerships far outweighs the income we can generate from retail, therefore now is the perfect time for us to try something different without it having a material impact on our revenue. We also think this is a step in the right direction to help the environment a little."

The news attracted interest from a variety of media. Some of the comment can be seen on social media here. Jon was also invited on to BBC Radio 5Live. The story was also covered by other media as can be seen here.

Jon has also spoken to Off the Pitch about the decision. Off the Pitch delivers unrivalled football business journalism and insight to subscribers as well as delivering a business intelligence tool to compare data from clubs across Europe. They have covered a lot of Brentford news in recent years.

In the interview, Jon said: “We're keen to look at this for a longer term. Clearly we want to analyse all the data available off the back of this decision. But we are committed to trying to ensure that we can provide maximum value for our fans."

The article is behind a paywall here but fans can read this, and other Brentford content on the platform, by signing up to a seven-day trial. More information can be seen here.


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