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Brentford top Premier League fan engagement survey

The Bees have ranked number one based on feedback from supporters

17 February 2022

Brentford has been ranked highest in the Premier League in a matchday fan experience survey for season 2021/22.

Fans from all Premier League clubs were involved in the survey which took place between November 2021 and January 2022. More than 1,500 Brentford fans completed the survey and over 30,000 fans across the league completed questions on topics ranging from how the club is run, to the matchday atmosphere, quality of facilities, staff and communication. We thank everyone who took the time to complete the survey for their feedback

Rankings are determined after the results have been weighted to ensure all clubs are equally represented and that there is an appropriate balance of those who have Season Tickets and those who don’t.

There were a number of measures on which Brentford has the best ratings in the Premier League, including the overall matchday experience, how welcome fans are made to feel on entering the Brentford Community Stadium, the toilet facilities, the family-friendly environment, and the attitude and performance of club staff in general. 

Jon Varney, Chief Executive of Brentford FC said, “We are really pleased and proud of these results. It has been a monumental effort for us to adjust to life in the Premier League and to fully open our new stadium to our fans. Our staff have worked so hard, so I want to thank them for contributing to this. It’s been a real team effort across every department. 

“I'd also like to thank our fans for their patience and understanding whilst we made the transition from Griffin Park to our new home. Despite the inevitable teething problems we have encountered, the togetherness shown throughout the Club is something the fans and staff should be very proud of.  

“I’m particularly happy that we scored highly for our fans feeling valued and for the welcoming, inclusive environment that the fans and the staff have created across the Club. These are priorities for us.  

“We are also well aware that this survey took place in the afterglow of our promotion, our move to Brentford Community Stadium and during a good run of form on the pitch. We know we have many areas that we want to improve for our fans. The report provides us with firm data to help us do that and will give our staff added insight and motivation to raise the bar in the future.

“Over the coming months our next priority off the field will be our digital transformation project which is aimed at improving our ticketing systems and our online content. We will also review our catering arrangements to ensure we provide our supporters with the products and service they want on a matchday.”

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