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Community

Trust promotes benefits of Joy of Moving initiative

Impact of programme outlined

14 April 2022

Brentford FC Community Sports Trust has used its social media channels to outline the benefits of the Joy of Moving programme. For almost two years, the Joy of Moving programme – Ferrero’s unbranded CSR project delivered through a charity partnership with EFL Trust and their network of Club Community Organisations (CCO) - was adapted to support families up and down the country during a time where it became more challenging to remain active. Brentford FC Community Sports Trust was among those that took part.

Traditionally, the unbranded Joy of Moving Programme, which consists of the Move and Learn project and the Festivals, is delivered face-to-face in schools. However, with multiple national and regional lockdowns meaning schools faced closure for many children in the last year, the programme introduced a new digital approach to ensure that families and schools could continue to support young people at a time where face-to-face delivery was not possible. The ‘Home School Festival’ was launched in May 2020 during a time where children were unlikely to have their usual school sports day.

This year, things have been returning to normal. The Trust have been in schools delivering sessions. They have outlined some of what has been achieved.

The EFL Trust is the charitable arm of the EFL and was established in 2008 to oversee the work of EFL club community organisations, such as Brentford FC Community Sports Trust. It is responsible for distributing core funding from the Premier League and The PFA to each CCO and highlights community work done by clubs across the country. Our Trust has worked with the EFL Trust for more than a decade and many projects are still ongoing.


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