Brentford FC Community Sports Trust has used its social media channels to outline the benefits of the Joy of Moving programme. For almost two years, the Joy of Moving programme – Ferrero’s unbranded CSR project delivered through a charity partnership with EFL Trust and their network of Club Community Organisations (CCO) - was adapted to support families up and down the country during a time where it became more challenging to remain active. Brentford FC Community Sports Trust was among those that took part.
Traditionally, the unbranded Joy of Moving Programme, which consists of the Move and Learn project and the Festivals, is delivered face-to-face in schools. However, with multiple national and regional lockdowns meaning schools faced closure for many children in the last year, the programme introduced a new digital approach to ensure that families and schools could continue to support young people at a time where face-to-face delivery was not possible. The ‘Home School Festival’ was launched in May 2020 during a time where children were unlikely to have their usual school sports day.
This year, things have been returning to normal. The Trust have been in schools delivering sessions. They have outlined some of what has been achieved.
Through the Joy of Moving programme this year we have engaged:— Brentford FC CST (@BrentfordFCCST) March 22, 2022
1️⃣2️⃣0️⃣0️⃣ children ✅
Across 1️⃣8️⃣ schools✅
Delivering 1️⃣6️⃣2️⃣ hours of different key skills in theory and practical lessons with our coaches ✅@efltrust#JoyofmovingUK pic.twitter.com/jqKKbpQMsn
We are proud to deliver @FerreroUK’s #MoveandLearn programme 👏— Brentford FC CST (@BrentfordFCCST) March 25, 2022
This year, we will inspire 2️⃣7️⃣0️⃣0️⃣ children to get physically active & develop positive habits for adulthood through fun sessions and games 🙌🐝 #JoyofmovingUK pic.twitter.com/Biq0LoYyCG
The EFL Trust is the charitable arm of the EFL and was established in 2008 to oversee the work of EFL club community organisations, such as Brentford FC Community Sports Trust. It is responsible for distributing core funding from the Premier League and The PFA to each CCO and highlights community work done by clubs across the country. Our Trust has worked with the EFL Trust for more than a decade and many projects are still ongoing.