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Brentford FC Partner with Tom Davies Bespoke Eyewear

The locally based eyewear brand joins our Partnership Family

10 September 2021

Brentford Football Club is delighted to announce Tom Davies as Official Eyewear Partner for the 2021-22 season, Brentford’s first in the Premier League.

Founded in 2002 and opening their West London Factory in 2007, the Tom Davies business has always supported their local community and is currently taking part in the Government Kickstarter scheme, which offers unemployed local young adults a chance to train in new skills and gain employment.

The partnership will offer an opportunity for the Kickstarters to practice their new skills straight away, by creating bespoke pairs of Brentford FC sunglasses made for Bees fans. The sunglasses with feature the famous bee on the temples in silver foiling and fans can get their hands on the new limited run of Bees sunglasses soon from the Club Shop or online.

As well as the range of Bees sunglasses, Tom Davies offers a completely bespoke eyewear experience from its five flagship stores in central London. Their range of services start with a bespoke eye test in the Tom Davies Vision Clinic, followed by a personal consultation with a member of staff who ensures each frame has the perfect fit for the customer. Lenses are then crafted with a bespoke ZEISS lens which provide an unparalleled result in eyewear and personalised shopping experience.

Although based locally, Tom Davies is very much an international brand, and sold across 23 countries worldwide, as well as boasting several famous customers, including Ed Sheeran, Victoria Beckham and Heston Blumenthal. Tom has also created eyewear for various blockbuster films including 120 frames for Disney's Cruella, Clark Kent’s iconic glasses in Superman V Batman, Spider- Man: Homecoming (Tom Holland), Allied (Brad Pitt) and The Tourist (Angelina Jolie).

Adam Ward, Head of Partnership Services at Brentford Football Club, said: “From our first meeting with Tom, his passion and enthusiasm for this partnership was infectious. It’s fantastic what Tom is doing locally to get Kickstarters into work in a unique industry and is a great story for fans to tell about the sunglasses. We are very excited to welcome Tom Davies into our partnership family and look forward to growing this relationship.” 

Tom Davies, CEO and Founder of Tom Davies, added: “I hired 10 young Kickstarters for my production team and am currently training these talented people to make bespoke eyewear. Their first project has been to handmake a limited run of sunglasses for The Bees. First, as a Brentford fan and now a proud new partner of the Club, I'm thrilled with the results. Every piece is a work of art made by Brentford fans for Brentford FC. Featuring ZEISS lenses and made from recycled acetate these are extraordinarily high-quality sunglasses."


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