Brentford Football Club has today announced Lucozade Sport as their Official Sports Drink Partner. The agreement that will see the team supported by the UK’s number one sports drink for the 2021/22 season as The Bees play in the Premier League for the first time in their history. Brentford are the latest football team to partner with Lucozade Sport to support their hydration and performance needs and join other Premier League clubs such as Everton and Norwich City.
Lucozade Sport aim to support and inspire athletes of all abilities and Brentford share this ambition through the work they carry out in their local are through their Community Sports Trust. In addition to supporting Brentford’s First Team, the partnership will also benefit the club’s B Team and Women’s Teams. The teams will use Lucozade Sport during training sessions as well as on matchdays throughout the 2021/22 season as part of their hydration strategy – an important part of their training that will contribute to their pursuit of peak performance and high intensity football associated with the club.
James Parkinson, Commercial Director at Brentford Football Club, said: “We look forward to the opportunity of working with Lucozade, especially given the proximity to Brentford and hope we can further build on this relationship. Their approach to sports nutrition through science is well respected and their products will come as a positive addition to fueling our teams.”
Head of Partnerships at Lucozade Sport, Matthew Riches, added: “We are really looking forward to supporting Brentford in what will be their very first season in the Premier League. It’s going to be an exciting year for the Bees and we’re proud to be fuelling their training and hydrating the team on matchday. We want to ensure our support doesn’t stop at the pitch, and we’ll be doing all we can to help Brentford FC’s efforts in the local community as we know it’s a big part of what they stand for.”
Lucozade Sport provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise. For more information, visit lucozadesport.com.