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Club News

Media Coverage of our kit rollover

News reports on our decision to use our 2021/22 home shirt again next season

29 November 2021

It was announced last week that Brentford's first ever Premier League Home kit is to get an extended life. We confirmed on Wednesday that we will continue to wear our current red and white striped home kit again next season. The full story can be seen here.

When announcing the news, Brentford FC Chief Executive Jon Varney said: “Whilst it is not normal practice for Premier League clubs to roll a kit over for two seasons, fans have told us that they would be in favour of the savings that a two-season shirt would provide. This season, our membership of The Premier League means that the income we receive from broadcast and commercial partnerships far outweighs the income we can generate from retail, therefore now is the perfect time for us to try something different without it having a material impact on our revenue. We also think this is a step in the right direction to help the environment a little."

The news attracted interest from a variety of media. Some of the comment can be seen on social media here. Jon was invited on to BBC Radio 5Live on Friday, 26 November. The story was also covered by other media.

BBC Sport

Daily Mail

The Sun

SportsPro Media

Football.London

Joe.co.uk

Eurosport

SportBusiness

SportsMole


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