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Next Steps after social media boycott

Statement from EFL, with Brentford FC comment, as we continue call for action to make social media safer

15 May 2021

Led by English football, on the weekend of Friday 30 April to Monday 3 May, sport united across the world to call on social media companies to do more to stop online abuse. Now the pressure is on social media companies to respond to the change we want to see on their platforms. The combined following of the accounts who we know joined the social media boycott and supported our calls for change totalled over 1.7 billion, showing our requests to social media were shared far and wide across the UK and overseas.

The EFL and its clubs, including Brentford, led the initial boycott plans. They worked alongside Kick It Out, The FA, Premier League, FA Women’s Super League, FA Women’s Championship, PFA, LMA, PGMOL, the FSA and Women in Football. Soon gathering momentum, a range of other sports, organisations and individuals swiftly followed suit.

Brentford FC were part of the social media boycott as a step against the continued abuse of players, particularly racist abuse, on social media platforms. We had made representations to both the EFL and like-minded clubs for a coordinated boycott for a given period and were pleased to see the impact. Like many across the game and society, we call on the social media platforms to do more to protect all users, not just those in the professional sports arena. More needs to be done to ensure they are not platforms used to vent hate and for the abuse of others and we will continue to work with others that want to help to make social media safe for all.

Alongside football, clubs and governing bodies of other sports across the UK, including rugby, cricket, tennis, cycling, horseracing, hockey and netball all took part, as well as brands including Barclays, Adidas and Nike, broadcasters and media outlets such as Sky Sports, BT Sport and talkSPORT, with many EFL partners also joining the boycott, including title sponsor Sky Bet. All formula one drivers boycotted their social channels, including Lewis Hamilton, alongside iconic footballing figures such as Lionel Messi. FA President Prince William also took part, joining UEFA, FIFA and a number of international football associations.

However, we know a social media boycott alone is not enough. The boycott demonstrated the power of the collective voices involved, and now places pressure on social media companies to step up and use their powers to effect change. Whilst we know that social media brings communities together, and allows people to connect, that cannot be at the cost of others who receive abhorrent online abuse.

As a reminder, below is the change we are calling for, from social media companies:

  • Apply preventative filtering and blocking measures to stop discriminatory abuse being sent or seen
  • Be accountable for safety on platforms and protect users by implementing effective verification
  • Ensure real-life consequences for online discriminatory abuse: ban perpetrators, stop account re-registration and support law enforcement 
  • A warning message to be displayed if a user writes an abusive message and need to enter personal data if they wish to send the message
  • Platforms to have robust, reliable and quick measures in place if abusive material is sent or posted
  • Transparent quarterly reports on the work social media companies are doing, internally and externally, to eradicate abuse on their platforms

We also welcome the announcement of the Online Safety Bill in this week's Queen's Speech and we are calling for it to be enacted in legislation as soon as possible. This announcement represents progress, and we will continue working with Government to ensure measures are put in place as quickly as possible. In the meantime, we are urging social media companies to act now to address abuse on their platforms before regulation is in place.

Trevor Birch, Chief Executive of the EFL said: “One month ago, EFL clubs put forward proposals for a social media boycott to make a stand against sustained online abuse of players and others connected to our game. The protest went on to unite the football family and eventually extended to support from other sports, partners, brands and fans both at home and abroad ensuring our collective voice was heard by hundreds of millions across the globe. 

“While boycott action is not the solution in isolation, we do know that our mutual anger has been heard and we welcome the UK Government’s announcement of the Online Safety Bill in the Queen’s Speech. It is important that legislation is robust, and we ask that social media companies heed our calls in the meantime to help combat online abuse on their platforms.”

If you have experienced or witnessed discrimination on social media, you can report it to us through our online reporting form or via our reporting app available on both iOS and Android. You should also make your local police force aware by filing a report here.

You can also report posts to the respective social media channels by using the following links: Facebook | Instagram | Twitter | TikTok | Snapchat | YouTube 


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