The EFL has announced that Cazoo, the UK’s leading online car retailer, has signed a multi-year agreement to become an Official Partner of the EFL. Cazoo, which makes getting your next car as simple and seamless as buying any other product online, will have exposure across all 72 EFL clubs from next season. This will include significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL Finals.
With millions of people supporting EFL clubs, watching the Wembley Finals and before the outbreak of Covid-19, over 18 million fans attending matches across the three divisions each season, the partnership supports Cazoo’s growth plans. It also complements its existing relationships in football with Premier League sides Everton and Aston Villa.
Cazoo offers thousands of top-quality used cars on its website that it owns and has fully reconditioned and which are available for either delivery or collection in as little as 72 hours. Every Cazoo car comes with a full seven-day money back guarantee and a comprehensive 90-day warranty. Cazoo is pioneering the shift to online car buying and, since its launch just over one year ago, has already delivered almost 20,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying high quality used cars entirely online.
Alex Chesterman OBE, Founder & CEO of Cazoo said, “We are delighted to partner with the EFL who are at the heart of communities across the country. Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”
Trevor Birch, EFL Chief Executive Officer, added: “It is testament to the appeal of our competitions and the unique strength of the EFL to deliver local activation on a national scale that despite the difficulties of the pandemic, an exciting and fast-growing brand like Cazoo has joined our portfolio of League partners. We’re looking forward to working with such an innovative company that already has a firm presence within football as we help them to meet their goals of becoming the best-known car retailer in the UK.”