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Extra time for Brentford FC and Utilita Energy as two-year partnership extension announced

New Platinum Partnership confirmed

23 July 2021

Utilita Energy has today announced that it will continue to back Brentford FC for a further two-years, with a focus on educating young fans and their families on how to cut energy wastage, in the interest of the pocket and the planet.

Utilita, who are the club’s Official Energy Partner, will become a Platinum Partner of The Bees, to celebrate their promotion to the Premier League. Utilita’s iconic branding will appear on both the Brentford FC Women’s First Team and Women’s B Team match kits, along with all child replica kits for the next two seasons.  The new home and away replica kids’ shirts will be available to purchase at the Bees store on Braemar Road, from 9am this Saturday morning and online from Monday.

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Utilita Energy is one of the nation's fastest-growing independent energy suppliers – currently powering more than 800,000 UK customers. Utilita Energy has established itself as a hugely recognisable brand in British football, partnering with more than 25 clubs. Utilita has supplied power to several stadiums – including fellow Premier League venues Selhurst Park, home of Crystal Palace, and Villa Park, Aston Villa’s historic stadium.

Utilita Energy first joined forces with The Bees back in 2016 and has gone on to power the club into the Premier League - the first time for the club since 1947. 

Central to the partnership will be Utilita’s industry award-winning Energy High 5 movement – helping households to avoid the five most common habits that waste energy, enabling households to save up to £163 per year, while helping the planet. Everyone can take part and start saving today, at utilita.co.uk/energyhigh5.

James Parkinson, Brentford FC Commercial Director, said: 

“We are incredibly grateful to Utilita for their continued support. Partnerships with brands that embrace football and truly resonate with our fanbase is a key strategy for the Club. Our relationship with Utilita is both long standing and authentic, having carried their brand across our shirt during our promotion winning season, we’re delighted to continue our partnership into a new era. 

“Utilita’s focus in helping households to conserve and use less energy will be welcomed by fans as we approach autumn and winter.”

Jem Maidment, Chief Marketing Officer at Utilita, added:

“To be heading into our sixth successive season backing The Bees is something we are immensely proud of, and we are looking forward to supporting their progression into the Premier League - a major year in the Club’s history.  

“Every opportunity we get, we will be educating households on what they can save, when it comes to energy - doing our bit for the pocket and the planet!”

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The announcement follows Utilita’s newly launched Football Rebooted campaign with environmentalist and former goalkeeper, David James MBE, which encourages people to donate and claim pre-played football boots and Astro boots to save families a small fortune, as well as 136,000 tonnes of carbon – the same as taking 7,000 cars off the road for a year, or turning the energy off in one million medium-sized houses for a week.

Football Rebooted is designed to put an aspirational spin on a mechanic that will get good boots through to families struggling to afford new ones, after Utilita’s State of Play report revealed that out of the 74 per cent of families who had been impacted financially by the pandemic, 18 per cent won’t be able to send their kids back to grassroots football as they can’t afford boots and other items such as goalie gloves and shin pads.


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