Brentford Football Club is pleased to announce a sponsorship agreement with British dietary supplements company, Provexis plc, that will see its Fruitflow+ Omega-3 product logo appear on the left sleeve of our shirts during our Emirates FA Cup fixture against Leicester City this weekend, along with further associated marketing rights.

In a repeat of last season’s Emirates FA Cup Fourth Round tie, Premier League high-flyers Leicester City visit Brentford Community Stadium in a clash that will be televised live on BT Sport (Sunday, 2.30pm kick-off).

The Foxes, who won last year’s meeting thanks to Kelechi Iheanacho’s first-half strike, saw off Stoke City in the Third Round, while Thomas Frank’s side overcame Middlesbrough. The winners of this tie will face either Brighton & Hove Albion or Blackpool in the Fifth Round.

Fruitflow+ Omega-3 is a dietary supplement that offers the first 100 per cent natural, safe, scientifically proven solution for healthy blood flow and cardiovascular health.

Healthy blood flow is a key pillar of a healthy cardiovascular system, and it also helps to control inflammation in our bodies. Our lifestyles can have an impact on how smoothly our blood flows, so we all need to be more aware of factors that can have an affect; these include being over 40, stress, diet, pollution and exercise.

Fruitflow+ Omega-3 harnesses the natural goodness of ripe tomatoes and oily marine fish - two heart-healthy ingredients - in order to smooth blood platelets, support healthy blood flow and help maintain a healthy heart. Fruitflow+ Omega-3 carries two health claims approved by the European Food Safety Authority.

James Parkinson, Commercial Director at Brentford FC, said: “When partnering with brands, it’s important we align on values. Health and wellbeing is an important topic at this moment in time, not just across sport but everyday life, so we’re delighted to have Fruitflow+ Omega-3 on our shirt this weekend. Our run in this season’s Carabao Cup captured the nation’s attention, and we’re looking forward to welcoming Leicester City to Brentford this weekend in the Emirates FA Cup.”

Ian Ford of Provexis plc, the company behind Fruitflow+ Omega-3, added: “We are delighted to be partnering with Brentford FC as Sleeve Sponsors for their Emirates FA Cup Fourth Round tie this weekend. The Club’s progress over the past few years has been truly astonishing and we greatly admire their commitment to development, and their progressive approach.

“We pride ourselves on our commitment to developing Fruitflow+ Omega-3, a truly innovative, scientifically proven heart-health product that will positively impact people’s lives. We very much look forward to watching the team take on Leicester City this weekend. Come on you Bees!”

Fruitflow+ Omega-3 is available to purchase from fruitflowplus.com