Brentford Football Club has officially launched on TikTok, the leading destination for short-form mobile video.
The Club is using the app to reach and engage with new audiences, particularly younger fans.
Featuring goal celebrations, Benrahma brilliance and a case of mistaken identity at Vicarage Road, @brentfordfc has already amassed more than 40,000 followers, 538,000 likes and four million views on the platform.
Available on iOS and Android, TikTok enables everyone to be a creator and encourages users to share their passion and creativity through their videos. TikTok is currently available in more than 150 markets, and in 75 languages, with a robust localisation strategy to encourage users to create and interact with content that is culturally relevant.
Steve Watts, Marketing Services Director at Brentford FC said: “TikTok has become an absolute phenomenon in the last year, so we’re delighted to launch our official channel. Our supporters are at the forefront of what we do; we’re excited about having another platform to engage with them. Our new stadium is a catalyst for growth, and we see TikTok as a fantastic opportunity to reach a new generation of football fans with entertaining video content.”