Following a successful virtual Joy of Moving Home School Festival in the summer of 2020 where over 250,000 children got involved, the EFL Trust and Ferrero have launched a new virtual ‘Winter Games’ pack which will help inspire children to get moving in the toughest months for activity levels.
Research shows that children’s activity levels drop significantly in the winter months compared to the summer months (68 mins in summer vs 48 mins per day in winter). To help inspire families to get active at home during the winter months, the Joy of Moving ‘Winter Games’ will take families on a Winter Adventure, with an exciting selection of games and activities that they can play at home. The games, which have been developed in line with the Joy of Moving methodology, are suitable for all abilities and help to encourage children to get moving through play.
Throughout February, the Joy of Moving virtual ‘Winter Games’ will be shared with families and teachers across the country with the help of over 70 EFL Trust club community organisations, including Brentford FC Community Sports Trust. As schools remain closed for many children, the ‘Winter Games’ supports families at a crucial time when it is even more important for children to stay active and to achieve the recommended 60 minutes of activity each day.
Mike Evans, Chief Executive at EFL Trust said: “We hope the launch of the Joy of Moving Winter Pack can inspire children across the UK to get active in the winter months and offer parents and guardians some respite from home schooling. We are proud to be working with Ferrero on the ‘Joy of Moving Winter Games’ to support the need to respond to the challenges that our country, community and children face during these times.”
Charlie Cayton, Director of Corporate Affairs and communications at Ferrero UK, said: “We are proud to deliver our Joy of Moving unbranded CSR Programme through our long-term partnership with the EFL Trust. As we continue to face challenging times, it has never been more important to maintain our support for those in our communities to stay active, especially during the winter months.
"We have developed our Joy of Moving programme to offer more digital support via our online resource hub, which has a wide selection of games for all ages and abilities to get involved. Together with the EFL Trust, we hope the virtual ‘Winter Games’ can encourage and inspire families to get moving through play and ultimately have some fun together.”
The Joy of Moving programme is an unbranded CSR project by Ferrero. Together with the EFL Trust, the Joy of Moving programme has been supporting children to get active for more than seven years. The Joy of Moving programme is based on methodology which is designed to inspire children to move through play, and in doing so, build up their physical fitness, motor coordination, cognitive functions and creativity and life skills – helping to develop positive habits for adulthood.
In the UK, the programme consists of two in-school elements – the Move and Learn programme and the Joy of Moving Festivals, which have been developed in conjunction with EFL Trust. While these are on pause in line with temporary school closures, we are supporting the communities with access to free, online digital materials via our resource hub. Keep an eye out for the hashtag #JOMWinterGames on social media for further updates and ways to get involved, and for more fun games to play, visit the online Resource Hub here.