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Trust continue involvement in Joy of Moving programme

Sessions delivered as programme develops

18 December 2021

Brentford FC Community Sports Trust has continued its involvement in the Joy of Moving programme. For almost two years, the Joy of Moving programme – Ferrero’s unbranded CSR project delivered through a charity partnership with EFL Trust and their network of Club Community Organisations (CCO) - was adapted to support families up and down the country during a time where it became more challenging to remain active. Brentford FC Community Sports Trust was among those that took part.

Traditionally, the unbranded Joy of Moving Programme, which consists of the Move and Learn project and the Festivals, is delivered face-to-face in schools. However, with multiple national and regional lockdowns meaning schools faced closure for many children in the last year, the programme introduced a new digital approach to ensure that families and schools could continue to support young people at a time where face-to-face delivery was not possible. The ‘Home School Festival’ was launched in May 2020 during a time where children were unlikely to have their usual school sports day.

This year, things have been returning to normal. The Trust have been in schools delivering sessions. They have also been helping with the development of the programme.

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