Brentford FC Community Sports Trust has continued its involvement in the Joy of Moving programme. For almost two years, the Joy of Moving programme – Ferrero’s unbranded CSR project delivered through a charity partnership with EFL Trust and their network of Club Community Organisations (CCO) - was adapted to support families up and down the country during a time where it became more challenging to remain active. Brentford FC Community Sports Trust was among those that took part.
Traditionally, the unbranded Joy of Moving Programme, which consists of the Move and Learn project and the Festivals, is delivered face-to-face in schools. However, with multiple national and regional lockdowns meaning schools faced closure for many children in the last year, the programme introduced a new digital approach to ensure that families and schools could continue to support young people at a time where face-to-face delivery was not possible. The ‘Home School Festival’ was launched in May 2020 during a time where children were unlikely to have their usual school sports day.
This year, things have been returning to normal. The Trust have been in schools delivering sessions. They have also been helping with the development of the programme.
Yesterday some of our lead @JoyofMovingUK coaches were in Derby for the Joy of Moving Department Day 👋— Brentford FC CST (@BrentfordFCCST) November 3, 2021
They got the opportunity to experience brand new #Joyofmovinguk games & activities which will be delivered at our partner schools throughout the term 🎉 #RealisingPotential pic.twitter.com/n8vkemfPS4
Week 3 of the #joyofmovingUK programme is taking place at @ThreeBridgesSch 🍎📚— Brentford FC CST (@BrentfordFCCST) November 25, 2021
This week our coaches are delivering sessions based around the benefits of having a balanced diet 🍽#realisingpotential pic.twitter.com/USQY6Y1S1v