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Löfbergs become a Founder Partner of Brentford Community Stadium

Sustainable coffee brand commits to new longer-term relationship with the Bees

11 August 2021

Brentford Football is delighted to announce that Löfbergs, Official Coffee Partner of Brentford since 2018 has become a Founder Partner of the Brentford Community Stadium.

Founded in 1906 by the brothers Anders, John and Josef Löfberg, in 1911 Löfbergs began roasting their own coffee. Their passion for good coffee has been with them since the start, as well as their commitment to sustainability and justice. Löfbergs are one of the world’s largest importers of organic and Fairtrade labelled coffee with the company being fully owned by the Löfberg family.

Löfbergs, who have been supplying the club’s training ground and offices since the 2018/19 season, will now see their coffee rolled out throughout Brentford’s new home. The Partnership will see Lofbergs’ logo feature prominently on matchday and digital assets, as well as working closely with the Club on matchday activations for fans and creating unique content.

The link up will also see Löfbergs’ becoming further involved in Community projects with Brentford FC Community Sports Trust and Hub at Gunnersbury, with their UK offices being just up the road in West Drayton.

With more than 100 years experience roasting great tasting coffee, Löfbergs core ethos is to provide an outstanding coffee experience. That’s why so many businesses around the world choose the trusted Löfbergs beans. With its coffee roasting houses in Sweden, Denmark, Latvia and the UK, Löfbergs have been doing things differently since 1906, but one thing has always been constant – their passion for coffee.

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Adam Ward, Head of Partnership Services, said: “The best relationships are the ones that grow naturally, and we’ve enjoyed working in partnership with Löfbergs for the last few seasons immensely. We share many of the same values and like Brentford, Löfbergs have a long-term, value-driven, and sustainable perspective of their business. We are very excited that they have enhanced their relationship and commitment to the Club and new stadium for many years to come.”

Wilson Clarke, Managing Director Lofbergs UK added “We have worked in partnership with Brentford FC for a few years now and love the values of the club which align with ours. Their work through the Community Trust in our local area is amazing and we look forward to an incredible journey in the Premier League.”


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