On Wednesday 14 April, Brentford Football Club and its Community Sports Trust joined the rest of the EFL in highlighting the positive impact football has in changing people’s lives.
Despite the financial and logistical challenges that EFL Clubs have faced during the last 12 months, community work has remained at the heart of football, with Clubs and Club Community Organisations (CCOs) continuing to provide vital support to some of the most vulnerable people living in England and Wales.
We spoke to Donald Kerr, Brentford FC Vice-Chairman and a Trustee of Brentford FC Community Sports Trust and the English Football League Trust. Watch the interview below.
COVID-19 has had a huge impact on charities up and down the country and Brentford FC CST is no exception. With restrictions keeping much of the population housebound for the last year, the Trust’s #BeeAtHome campaign has encouraged children and adults to remain active from the safety of their own homes. Since April 2020, the Trust has engaged with over 12,000 young people and adults through a wide range of sports and community programmes. The Trust have been streaming live fitness, yoga and Pilates sessions throughout the pandemic, along with delivering engaging educational content, including weekly Maths and English challenges.
Launched in January 2021, the #BeeInTheTeam campaign engaged with over 5,000 participants from all walks of life, with more than 550 participants engaging from areas outside the Trust’s areas of work. Brentford midfield player Christian Nørgaard and forward Tariqe Fosu, along with Brentford Women’s FC player Rabia Azam, are among those to have shared their knowledge with participants mostly aged between 8-19 years old during a weekly webinar programme. Tom Perryman, from the Club's Strength and Conditioning team, has also done a session, as have referees Akil Howson and Rebecca Welch. Rebecca recently made history by becoming the first female referee to be appointed to an EFL game.
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 our local community during lockdown 👏— Brentford FC (@BrentfordFC) April 14, 2021
The highlights of @BrentfordFCCST’s #BeeInTheTeam webinar campaign, featuring Christian Nørgaard, @EFL Referee Rebecca Welch and Rabia Azam of @BrentfordWFC!#EFLDayOfAction | #BeeTogether 🐝❤️ pic.twitter.com/juVHdCMsk0
To mark the Day of Action, Emiliano Marcondes, Sergi Canós and Ivan Toney challenged Trust participants to recreate some of their favourite Brentford goals. See how they got on below!
𝗪𝗵𝗼 𝗱𝗶𝗱 𝗶𝘁 𝗯𝗲𝘁𝘁𝗲𝗿? 💥— Brentford FC (@BrentfordFC) April 14, 2021
For the #EFLDayOfAction, we asked @BrentfordFCCST players to recreate 3️⃣ Brentford goals.
Great strikes… Suspect celebrations! 😂@EFL | #BeeTogether | #BrentfordFC 🐝 pic.twitter.com/ugnL5kDwio
To find out more about the fantastic work done by our award-winning Community Sports Trust, click here.