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Commercial

Octink becomes Official Club Partner

Brentford-based printing business signs two-year deal with The Bees

28 October 2020

Brentford Football Club is pleased to announce that local signage and display company Octink has become an Official Club Partner.

A specialist producer of display graphics, site hoardings, signage, and interior solutions, Octink has signed a two-year deal with The Bees.

The display business has a long-standing relationship with Brentford and its Community Sports Trust, having installed most of the signage and display advertising at Griffin Park and the Club’s Jersey Road Training Ground, as well as other relevant locations. Octink will work closely with the Club to design and brand the new stadium, including the tunnel and dressing room areas.

The partnership comes at an exciting time for both organisations. In January 2020, Octink was acquired by customer communications giant Paragon Group and is now setting its sights on growing a nationwide offer alongside its HQ in the heart of Brentford. Paragon Group as a whole employs around 7,500 staff in the UK and continental Europe.

Meanwhile, 2020 represents the start of a new era for Brentford. The Club has moved to a brand new, 17,250-seater stadium, less than a mile from Griffin Park – The Bees’ previous home of 116 years. Thomas Frank’s side have overcome three Premier League sides this season and will face Newcastle United in the Quarter-Finals of the Carabao Cup on 22 December.

James Parkinson, Commercial Director at Brentford FC, said: “Octink brings a great deal of experience to the table. We have enjoyed working with them on previous projects and, as Official Signage Partner, they will play a significant role in the design and brand of our new stadium. We look forward to a mutually beneficial partnership.”

Mike Freely, Commercial Director at Octink, added: “We’re delighted to have once again become a partner of the Club at the start of what promises to be a fantastic new era for everyone concerned. Visual communication is our expertise and we’re looking forward to playing our part in branding the new stadium and helping to create a place for football to thrive and for the fans to call home”.


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