Brentford FC Head Coach Thomas Frank was among an array of players and managers from across the EFL to appear in a special series of films released to mark Mental Health Awareness Week. And that EFL campaigh has received additional recognition The ‘Inside the Mind of’ campaign, launched in partnership with the EFL’s charity partner, Mind, saw representatives from across the League discussing mental health experiences, time in lockdown and advice for fans and it has been nominated for an award.
Our #MentalHealthAwarenessWeek campaign with @MindCharity has been shortlisted for a Sports Business Award!— EFL (@EFL) October 22, 2020
Congratulations to @Official_BRFC, @PNEFC, @NorwichCityFC and @QPR who have also been shortlisted.#EFL | #OnYourSide pic.twitter.com/fdQVtXBJfQ
Hosted by EFL Ambassador, Sky Sports presenter and former Charlton Athletic player, Scott Minto, and broadcaster, speaker and mental health advocate, Charlie Webster, the interviews hope to provide fans with a look ‘Inside the Mind of…’ representatives from across the EFL. The films allowed some of the ten On Your Side Champions, including Thomas, to directly support the vital work taking place at clubs across the EFL to raise awareness of the partnership, improve the approach to mental health in football and raise important funds for Mind. The films are still available on the EFL’s YouTube and can all be seen here.