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Club Officials talk about #BeeTogether with Off the Pitch

"Anti-racism at heart of Brentford FC’s campaign to win new fanbase through data"

16 August 2020

Brentford FC have been talking in depth to Off the Pitch about our Bee Together strategy. Off the Pitch delivers unrivalled football business journalism and insight to subscribers as well as delivering a business intelligence tool to compare data from clubs across Europe. Chief Executive Jon Varney joined Directors Monique Choudhuri and Nity Raj for a conversation about Bee Together, the Club's diversity and inclusion policy.

In an interview that lasted more than an hour in early July, the three spoke about lessons learned in recruitment on the pitch - which has just helped Brentford to their highest league finish since 1947 - could be used in other areas. There was a discussion about how the Club looks to grow its fanbase in one of the most diverse areas in the country and that recent protests for racial equality have given rise to a more forensic conversation inside the Club on diversity and inclusion. The piece can be read here.

The article is behind a paywall but fans can read this, and other Brentford content on the platform, by signing up to a seven-day trial. More information can be seen here.


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