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On Your Side – Wear your club badge with pride for better mental health

Special Brentford pin badge available

29 September 2019

As part of the EFL’s partnership with the mental health charity Mind, bespoke ‘On Your Side’ pin badges have been produced in unique colourways of all EFL clubs so that fans can show their support for better mental health. Every year, one in four of us will experience a mental health problem. So that’s why we’re asking you to wear an On Your Side badge with pride, with proceeds of badge sales going toward Mind’s life-changing services.

The On Your Side partnership between the EFL and Mind, the mental health charity will continue through the 2019/20 season with the two organisations continuing to harness the power of football to improve the nation’s mental health and wellbeing. To raise awareness of the charity and the award-winning partnership, Mind will continue to have a striking visual presence on all EFL shirt names and numbers, while bespoke pin badges in unique club colours will be worn by managers and club staff on matchdays. You can buy yours directly from Mind here.

Mind works to provide to empower anyone experiencing a mental health problem. Mind campaigns to improve services, raise awareness and promote understanding. Mind won't give up until everyone experiencing a mental health problem gets support and respect. The partnership between the EFL and Mind represents a huge opportunity to reach the millions of people who might be living with mental health problems. 

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