Utilita, the Official Title Partner of the Kids and Girls Cup competitions, marked the launch of their partnership with the EFL last week. Our Jersey Road Training Ground played host to a tournament to kick-off the new partnership with Utilita, who are also a Brentford FC partner. Schoolchildren from Rabbsfarm, Marlborough and St Anselm’s Primary Schools took part in a six-aside tournament to mark the start of the partnership and celebrate the Kids and Girls Cup competitions.
Wycombe Wanderers’ Adebayo Akinfenwa, Brentford FC players Josh Clarke and Joe Hardy and Brentford FC Women’s stars Charlotte Tanner and Nicole Goolab were on hand to coach the teams, acting as mentors for the round robin tournament while other players - including Rico Henry and Saïd Benrahma - also stopped by.
Earlier this season, the EFL and Utilita announced a new partnership which will be in place until at least the conclusion of the 2022/23 season. This will see the community competitions renamed as the ‘Utilita Kids Cup’ and ‘Utilita Girls Cup’ respectively. Utilita are Brentford's Official Energy Partner and also the shirt sponsor of Brentford Women’s FC First Team and Development Team.
The full story can be seen here and the best pictures are above.