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Supporters help launch Umbro

Fans and players form an Umbro Double Diamond to launch a new partnership

10 May 2019

On Wednesday May 8 we announced our new Technical Partner, Umbro. Like us, Umbro have a fan centric approach so as part of the launch we worked together to involve supporters and some friends of the Club to create something very special. In total we had 49 people (one child (Buddy) in arms) involved in a photoshoot in which we created an Umbro Double Diamond on the Griffin Park pitch.

Brentford FC Umbro young fan.jpg

Ryan Murrant, Brentford FC Fan Engagement Manager, said: “Umbro have been superb to work with as they, too, are all about the fans. We wanted to give our supporters the chance to be part of something unique. We invited those that were first to renew their season tickets, those whose stories we had recently told and others that had helped us throughout last season. We are really pleased with the results both commercially and also in bringing a once in a lifetime experience to those that were involved”.

Season Ticket holder Michele Glassup was pleased to be part of the launch. She said: “To be asked by the Club to be part of this is brilliant. I love the way Brentford think of the fans first and also it’s great that Umbro wanted us to be involved. Next season will be a sad one for many of us as we leave Griffin Park so to have a traditional football brand like Umbro in partnership makes perfect sense”.

Supporters who were involved also helped share the launch across their social media. You can see some of their posts here.

The 2019/20 Replica Kits will be the next big news from this very exciting partnership, so please keep an eye on the official channels over the next few weeks for more details on that…..and no bothering Bob the Kit man please!


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