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Utilita on board to power women’s football at Brentford

Rising energy brand to sponsor Brentford Women’s FC

11 September 2018

The growing relationship between Brentford Football Club and Utilita Energy, Britain’s fastest growing independent energy provider, has grown further this season with the addition of a new sponsorship.

The Bees and Utilita first joined forces in 2016 and announced a two-year Club Partner agreement – incorporating the 2017/18 and 2018/19 campaigns – last year. Utilita also power Griffin Park as Brentford FC’s energy supplier. Now the firm will be the main partner and title sponsor of Brentford Women’s FC First Team and Development Team.

The move further strengthens the relationship between Brentford and Britain’s fastest growing independent energy supplier. Bees fans will have got used to seeing Utilita branding on the dugouts at Griffin Park, on Brentford’s LED perimeter signage and elsewhere on the Club’s digital platforms. Utilita also sponsored free coaches for Bees fans travelling to Barnsley last season.

Utilita have now signed a two-year agreement to sponsor Brentford Women’s FC, incorporating the 2018/19 and 2019/20 seasons. The Utilita logo appears on the shirts of Brentford Women’s FC this season, as well as the Women’s Development Team. Both teams play in the Greater London Women’s Football League. They play their home matches on Sunday afternoons at Bedfont Sports Club.

Roger Crook, Brentford Women’s FC Chairman, said: “This is a huge boost for both the Women's teams and could not come at a better time, as we have taken Karleigh Osborne, an ex-Brentford player as our new Head Coach. With Utilita’s help, we now have the energy and power to succeed and reach our potential for promotion for this season.”

Amy Crook, Brentford Women’s FC General Manager, added: “This generous donation of the shirts is very much appreciated and will help us succeed in our future endeavours on the pitch. Thanks to Utilita for their support from all the players and staff.”

Jem Maidment, Head of Marketing and Communications at Utilita, said: “It is fantastic to strengthen our ties with the club. Supporting Brentford Women’s FC reinforces our commitment to the Women’s game, powering the stars of the future. Right now, Women’s football has a huge profile and we are looking forward to supporting both teams for the next two seasons.

"To be able to extend our partnership with the club demonstrates our loyalty and dedication to Brentford as a whole. This is our third consecutive season as a partner of the club and we are also honoured to be powering Griffin Park in its final years, as the club heads into a new era.”

Mike Sullivan, Brentford FC Commercial Manager, added: “We are thrilled that Utilita’s support of the Club has now extended into our Women’s teams, allowing them to continue the excellent progress they have made over recent years. Women’s Football is on the up and up nationally and I know that both Roger and Amy are keen to mirror the strides the Men's team has made on the pitch. With the great support of Utilita, that dream of being able to play, and challenge, at a higher level can become a reality now.

“There is a real commitment to women’s football at Brentford. Our new stadium has just been included as a venue for England’s bid to host the 2021 UEFA Women’s European Championships which will be a great boost for the area. We are delighted that one of our partners shares our desire to work in this area and I look forward to seeing the women playing in the kit soon.”


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