Picked your jaws back up off the floor yet, Brentford fans? The away kit has been revealed and it’s fair to see this one is going to split us right down the middle. A so called ‘marmite’ of shirts. One to rival the infamous Coventry City brown or Hull City tiger stripes. A shirt so different to any colour scheme we’ve had before that fans will either cite this as our best ever. Or hate it.
Let’s get this out there right now. I’m in the former camp. Love at first sight.
A tweet from Mark Devlin on Tuesday night suggested things were afoot. Friday saw the teaser campaign begin. Then it was here. And wow. The Bees have gone for broke with a colour that apes the aforementioned Coventry City classic on a design that is going to be worn by some of the biggest names in Europe in the forthcoming season.
For somebody who treats the Brentford shirt with an almost religious fervour, I’m most definitely a convert.
In the beginning there was nothing. And Bob said, “Let there be shirt”. And there was shirt.
Now it’s fair to say that perhaps, in hindsight, yours truly got a tad more over excited over the ‘Chelsea blue’ than it deserved. I had a genuine love for the difference that was last season’s green whilst the yellow and black that greeted our first season in the Championship was a stylish classic. For me (Clive) the limited edition black and silver was probably top of the recent pile. But has it been usurped?
On the one hand, this gives a colour scheme that we’ve never had before. On the other, a simple yet stylish effort that is a modern day classic. If ever the club were to come out with something unusual then here it is. Brown and orange with white trim.
It’s different, no question. Controversial? Possibly. Could it set the GPG and twitter into meltdown? Well, my Geiger counter is currently clicking in anticipation. Yet at the same time, in my humble opinion the backroom team have produced something quite stunning.
Style wise, there’s more than a passing nod to the classic England ‘82 design . Here’s hoping the people at Adidas have had the necessary ‘ok’ from Admiral. Move along, nothing to see there. It is a template that brings the Bees bang up to date with some of the biggest names in European football. Olympique Lyon and Ajax are amongst those to also adopt the scheme for their 2018/19 home and away shirts respectively.
Let’s cut to the elephant in the room though. The colours. We’ve never even come close to this. Whilst it’s been a while since we’ve had a regular away scheme, if you asked me to nominate what I thought were our traditional colours when on the road then blue (preferably two tone) would be the call. Perhaps with black as an alternate or some form of yellow.
If last season’s flirtation with green was different, this rips up the rule book and dials it up to 11. And I love it. Seeing this cold, the immediate reaction was the 😍 emoji. Having had ten minutes to get used to it, I’m still there. Even the sponsor’s logo seems a tad more subdued than it did on last year’s all green. For me (Clive) that can only be a good thing.
I loved that one, no question. Yet now we’ve reached new heights of sartorial bliss with a colour palette whose immediate connotation is jaffa cakes. Is this a good thing? Well, if it looks good – as it does – then bring them on. It is, perhaps, a shame the marketing team couldn’t get Mcvities to sponsor us rather than LeoVegas.
We’ve also changed tack in a direction that suggests Brentford having a set ‘away’ colour scheme is a concept very much residing on memory lane these days.
I’m a great believer in football tradition. Brackets at 7(seven), orange balls in the snow and FA cup semi-finals at a neutral venue. Away kit is different though. The chance to mix things up a bit is always a wonderful opportunity. Can we seize the initiative and make a name for ourselves in the annals of football fashion history?
The recent glut of interest in the Nigeria strip for World Cup 2018 shows just what a love there is for the diverse. Only last week, the BBC ran their own ‘World Cup of football kits’. Something that both showed us the love of the more outlandish creations whilst having the added bonus of denying Fulham fan Richard Osman his own self-appointed role as host of such social media events.
One thing we’ve learned about Brentford and Matthew Benham in recent years is that we do things differently. We do things well. We do things in style.
This is unusual but it is also iconic. Whilst my own takes is that it doesn’t quite overtake the black and silver, it runs it very close. And that can only be a good thing. Hopefully our supporters will think so too.
Now, with the clear word for the away shirt being’ different’, what clues can we take for the home effort?
Come on Bob, Mark and Matthew. Stop teasing us…
And finally, I know I bang on about this a lot but my season reviews containing the least bad of the columns and some new content are now available for download.
The reason I bang on about this is because all proceeds raised are being donated to the Brentford FC Community Sports Trust. We all know about the great work they do whilst my own son has now started Saturday morning football training at one of their sessions. And he loves it. As such, I’d love to try and do something in return.
As additional incentive, I’d like to give one of you this ‘unavailable to the general public’ Brentford FC third shirt from 2017/18. I’ve got hold of it from a source close to the club and am giving it away to one supporter by means of a draw. All you have to do is download the 2017/18 season review (or the five-year compendium) to enter the draw that will take place at the end of the month – just DM/ tweet me the download confirmation email by June 30th and we’ll pick a lucky winner.
You can download Kindle e-book Ten Times Better. Brentford FC Season review: 2017/18 . In addition, all five seasons of the Last Word (previously available individually) have been bundled together in one giant volume. There’s a lot to plough through… There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 is also available.