A total of 56 EFL Clubs have achieved Family Excellence status, 10 of which have been crowned as ‘Gold Award’ winners for their exemplary work in engaging families on match days. The record breaking number, up from 53 Clubs in 2016/17, recognises continuous improvement and best practice in family engagement across the leagues and supports Clubs’ efforts to attract and retain young fans of the future.
EFL Clubs received two ‘mystery family’ visits throughout the season, with their feedback and reports determining whether each respective club would achieve Family Excellence status. Seven Clubs have achieved the honour every year they have been eligible, three of them in every year of the Family Excellence process.
Mark Devlin, Brentford FC Chief Executive, said: “For the Club to receive the Family Excellence Award again, and to be recognised for the work we do to both attract and retain families is extremely pleasing. We have invested resource, manpower and financially over the past three seasons to develop our offering to the families that make Griffin Park their home for 90 minutes every other week. Our supporters, like us all, should be very proud of this achievement as we continue to develop what we do here at Griffin Park and as we head into our new stadium. It is a very exciting time for the Club.
"Our Ticket Office staff were commended by the EFL last year for their efforts with dealing with supporters, and the way they engage with first time fans. This year we were recognised for our excellent Junior branding identity with the Bees in the BeeBlock and also throughout our Junior Memberships. On that note Junior memberships are up six per cent year-on-year, our themed games have seen an increase of 90 per cent in the Family Area and Junior Season Tickets were up by over 12 per cent for the 2017/18 season which is hugely encouraging.
"I am immensely proud of our staff here and their desire to keep our family journey evolving whilst we continue to offer affordable football. These young families are the next generation of Bees fans. Some will become regulars here, some will become Season Ticket Holders, we may even have future club sponsors and maybe a CEO in there so we have to keep engaging, innovating and evolving with what we do. I would like to take this opportunity to personally thank all of the families, players and staff that help add that bit of magic to our matchdays.”
EFL Chief Executive Shaun Harvey said: “It is hugely encouraging to see the continuous development and improvement made by EFL clubs in offering engaging match day experiences for families. For over a decade the EFL’s Family Excellence Scheme has helped to produce positive and impactful change across the leagues, helping to drive a real focus on match day entertainment, facilities and the overall experience on offer for families, and ultimately to assist in growing attendances. Its impact continues to be notable with several clubs gaining strong industry-wide reputations for offering true family value and a consistently high level of service and innovation.
“The EFL will continue to work with Clubs to help drive change and support the continued effort to attract and retain future generations of supporters. Congratulations to the clubs that have achieved Family Excellence status.”
There is still a chance to enjoy our Family Area experience this season. Join us next Sunday, May 6, for the last game of the season when we face Hull City.