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Commercial

Brentford FC and Utilita continue partnership

Championship outfit extend link up with rising energy brand

4 September 2017

Brentford Football Club and Utilita Energy, Britain’s fastest growing independent energy provider, have extended their partnership for a further two seasons. The Bees and Utilita first joined forces last year and a two-year Club Partner agreement – incorporating the 2017/18 and 2018/19 seasons – has now been signed to bring Utilita in to the Brentford FC family as the Club’s Official Energy Partner.

As part of the relationship, Utilita branding has been installed on the dugouts at Griffin Park. The company will also have their logo displayed on Brentford’s new LED perimeter signage, when it is installed later this year, and elsewhere on the Club’s digital platforms. 

The firm will also enable Brentford fans to show their support if they switch to Utilita. Every Bees fan that switches to Utilita will receive a £25 voucher to spend in the Brentford Club Shop, a free limited edition Bees in-home display cover and a smart meter – at no extra cost.

In addition, they will also have access to all the benefits of being with Britain’s fastest growing independent energy supplier, including offers and ticket giveaways to some of the UK’s biggest music festivals gigs as part of its partnership with concert promoter, Live Nation.

Jem Maidment, Head of Marketing and Communications at Utilita, said: “Our partnership with Brentford FC has been invaluable in raising awareness of our brand in West London and beyond – while offering Bees fans an outstanding energy deal. These are exciting times at Brentford FC and we are absolutely thrilled to extend our relationship with the Bees for what could be the final two seasons at one of London’s most iconic football venues, Griffin Park.”

Mike Sullivan, Brentford FC Commercial Manager, added: ‘’ We are delighted that Utilita have agreed to extend our partnership for a further two years. They are one of the leading energy brands currently involved in the football industry and we are looking forward to further developing on the strong partnership we have built with them over the past year. As part of our partnership, Utilita will be offering a complimentary £25 Club Shop voucher to all Bees fans who switch their energy supplier to them. They are truly helping our fans show their support for The Bees.”


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