The installation of a new perimeter advertising system at Griffin Park has now begun. Brentford FC announced earlier this year that LED advertising would be coming to Griffin Park thanks to a partnership with digital venue specialists ADI. This morning, Wednesday 27 September, the first works to install the hoardings began and everything will be in place before the match against Millwall on Saturday 14 October.
There will be a full installation of the hoardings in a tight 17-day window. This morning, work began to remove the current advertising boards and groundworks will then be done for the new digital display, including the electrical works. The boards will be delivered to Griffin Park in early October and the system should be up and running for testing a few days before Millwall visit.
The new system will give a new advertising platform for Club partners and add to the matchday experience for fans. The new perimeter system will be installed on three sides of the ground – Braemar Road, Ealing Road and Brook Road – and comes with crowd-facing display. It will form part of a wider commercial programme and create a platform that adds value for supporters and a broader offering to sponsors. Title Partner LeoVegas will feature prominently on the new advertising platform, as will the Club’s 13 other partners.
The system will enable large brands to deliver their message to the millions of fans watching in the UK and throughout the world and the integrated crowd-facing display makes it possible for local and regional businesses to affordably reach those in the stands. The crowd-facing display is also capable of delivering live match stats and social media content to supporters during matches. The system has been designed to transfer to the new Brentford Community Stadium when The Bees move in the coming years.
The Club will be contacting fans that sit in the Braemar Road Paddock directly over the coming weeks to share more information about the new system. A video showing how the crowd-facing system will look to fans is being prepared and will be sent to those with seats in the Paddock. Further updates on the installation will follow on brentfordfc.com.