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Millwall game dedicated to work of Kick It Out

Brentford joins charity in encouraging fans to report discrimination in football

16 October 2017

Brentford's Sky Bet Championship fixture against Millwall on Saturday was dedicated to the work of anti-discrimination charity Kick It Out

Both teams warmed up in Kick It Out t-shirts while social media and programme messages were carried throughout the day urging fans to report any instances of discrimination, whether that’s related to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, which they witness while at football. 

Since 1993, Kick It Out has worked throughout the football, educational and community sectors to challenge discrimination, celebrate diversity and inclusion, and campaign for positive change. Despite the progress made since then, Kick It Out’s reporting statistics show that incidents of discrimination continue to increase and they cannot tackle the issue alone.

Throughout the 2017/18 season, Kick It Out will be raising awareness of the procedures in place for supporters to report any discrimination they witness or suffer at a professional game, non-league, grassroots or even online.

The easiest way to report is to download the Kick It Out app which allows users to confidentially report incidents of discrimination seen or heard at a football match or online.

The app, which is available to download for FREE on iPhone or Android, allows users the ability to attach video, photo and audio evidence to complaints to aid investigations into discriminatory abuse and behaviour at matches. Users can also report incidents of football-related discrimination to Kick It Out on social media.

Reporting via the app is confidential, and sits alongside the organisation’s well-established methods of reporting, including via email and Freephone. Supporters can contact Kick It Out on 0800 169 9414 or by emailing

Further information is available at – or download the app here (Apple) or here (Android).

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